Associate Paid Creative Producer w/ a sense of humor - Marketing

Shinesty•Minneapolis, MN

26d•Hybrid

About The Position

Shinesty is seeking a Paid Creative Producer with a sense of humor to create video, stills, dynamics, and new ad formats across all paid channels weekly. The ideal candidate is deeply entrenched in social trends, understands the nuances of paid creative versus organic, and is a hands-on creator capable of sourcing UGC, filming lo-fi content, directing hi-fi shoots, and leveraging AI tools. This role is for someone who thrives on generating ideas, playing, testing, and learning in a less restrictive brand environment.

Requirements

1-3 years of experience in content creation for paid social.
An eye for engaging content, with a demonstrated ability to document life events (trips, food, pets, etc.) in an engaging way.
Understanding of what constitutes paid social success and the ability to articulate why certain creative performs well or poorly.
Ability to understand how different audiences respond to various formats and messages at different stages of the marketing funnel.
Clear communication skills and ability to be a team player.
Capacity to work independently and execute ideas without constant supervision.
Copywriting instinct with a focus on human tone; perfection is not required.
Comfort directing talent on set.
Proactive attitude; ability to identify needs and take action without waiting for explicit instructions.
In-tune with internet culture and current paid and organic social trends.
A tenacious attitude for entertaining and knowing when to champion an idea.
Ability to make people laugh.
Understanding of the Shinesty brand.
Ability to explain and demonstrate how you would execute tasks.
Desire to build unique content weekly and learn from successes and failures.

Nice To Haves

Experience with AI creative tools.

Responsibilities

Analyze and internalize performance insights to build on successful strategies and learn from failures.
Brainstorm, qualify, prioritize, and produce content leveraging existing assets, AI tools, internal creative teams, talent, or personal equipment like an iPhone.
Collaborate with the photographer/videographer, Creative Producer, Graphic Designers, and Video Editors to bring concepts to life.
Strategize, conceptualize, and execute smaller-scale campaigns by building and testing strong content.
Write scripts in Shinesty’s brand voice and adapt this voice for UGC scripts targeting specific audiences.
Manage content, relationships, timelines, and budgets with influencers and creators.
Write on-brand ad copy.
Review past launches, iterate on successful elements, learn from failures, and build stronger future tests.
Utilize AI to enhance workflows, provide proof of concept, and create launch-ready assets.