Performance Marketing Specialist / Paid Ads Specialist

Together Light • Delhi, NH

106d • Remote

About The Position

As our Performance Marketing Specialist, you will be the engine driving customer acquisition across our paid media channels. You will own the end-to-end strategy for platforms like Google, Meta, TikTok, Bing, etc., from campaign creation and funnel optimization to detailed performance analysis. Your primary mission is to drive profitable growth through data-driven decisions. TLI operates two successful brands FilipinoVisa and Christian Filipina, both industry leaders in their niche. With a high 7-figure annual revenue and a remote team of over 250+ professionals, we are now looking for a results-driven Performance Marketing Specialist to help scale our customer acquisition, with a dedicated focus on the FilipinoVisa side of the business. Our culture is built on a commitment to excellence. We value urgency, continuous improvement, open communication, and taking initiative to get the job done right.

Requirements

• 3+ years of hands-on experience in a Performance Marketing or Digital Marketing role or an ability to learn very fast.
• Proven ability to write compelling, high-converting ad copy for various platforms or an ability to learn very fast.
• Demonstrated expertise in analyzing marketing data to forecast performance and optimize ad spend or an ability to learn very fast.
• Proficiency with major ad platforms (Meta, Google, TikTok, Bing, Email & other paid ads) and analytics tools (GA4, GTM, MS Clarity, Screaming Frog, Mixpanel, etc.), or an ability to learn very fast.
• Strong problem-solving skills and the ability to make data-driven decisions with autonomy.

Nice To Haves

• Experience working in a fast-paced digital marketing agency.
• Direct experience marketing to audiences in the US and the Philippines.
• Familiarity with the visa or immigration industry.

Responsibilities

• Develop and execute comprehensive paid media strategies across all platforms with a primary focus on maximizing ROI and minimizing CAC.
• Create and present monthly media buying plans and advertising budgets.
• Own the end-to-end management of paid campaigns, from setup and targeting to daily monitoring.
• Lead continuous A/B testing and write high-converting ad copy to improve performance.
• Manage the technical aspects of our ad platforms, including pixel configuration, event tracking via Google Tag Manager, UTM implementation, and conversion APIs.
• Prepare weekly performance forecasts and deliver detailed monthly reports on key metrics (ROAS, ROI, CAC).
• Conduct deep, full-funnel analysis to identify and act on optimization opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed