Outside Sales Representative - Greater Los Angeles area

Innovations in Wallcoverings, Inc.•West Hollywood, CA

About The Position

Innovations is seeking an experienced, relationship-driven Outside Sales Representative to lead business development and drive sales growth throughout the Greater Los Angeles area. The role focuses on residential, luxury hospitality, and contract markets and is suited to an established sales professional with strong connections in the local architecture and design (A&D) community. As a brand ambassador for Innovations, the representative will introduce the company’s wallcovering collections to A&D professionals, strengthen client relationships, and generate new business throughout the territory. The role involves strategic prospecting, product presentations, consistent follow-through, advancing project specifications, and increasing brand visibility. The representative will collaborate with showroom and corporate support teams while independently managing the territory and achieving sales objectives.

Requirements

A strong network within the local architecture and design community and the ability to leverage existing relationships and cultivate new opportunities.
Experience managing a large geographic territory, prioritizing accounts, and balancing new business development with growth of existing clients.
Exceptional time management, organization, and independent decision-making skills, including the ability to manage competing priorities.
A consistent approach to prospecting, client appointments, pipeline management, CRM documentation, and timely project follow-up.
A proactive, results-driven mindset and business acumen to assess territory performance, identify opportunities, and take ownership of sales goals with minimal direction.

Nice To Haves

Five or more years of outside sales experience is preferred, with a demonstrated track record of business development, sales growth, and goal achievement.

Responsibilities

Lead business development and drive sales growth throughout the Greater Los Angeles area.
Develop business across residential, luxury hospitality, and contract markets.
Introduce Innovations wallcovering collections to architecture and design professionals.
Strengthen existing client relationships and develop new relationships and business opportunities.
Prospect strategically, present products, and follow up consistently on projects.
Increase brand visibility and advance project specifications.
Independently manage the territory and achieve sales objectives.
Maintain a productive client engagement schedule, expand existing accounts, and advance project opportunities.
Manage the sales pipeline and use time strategically.
Collaborate proactively with internal showroom and corporate support teams.
Document activity in the CRM and remain accountable for sales results.