Wholesale - Outside Sales Representative

Parrish Tire•Lyndhurst, VA

6d•Hybrid

About The Position

The successful candidate will be tasked with promoting key brands and products distributed by Parrish Tire to key accounts, associate dealers, and new accounts. This hybrid role demands an experienced, self-motivated sales professional who can balance active field travel with strategic administrative support to drive revenue growth across the region.

Requirements

Minimum of 3–5 years of successful B2B outside sales experience, preferably within the tire, automotive aftermarket, or industrial distribution industries.
Strong understanding of passenger, light truck, and commercial tire brands, tread designs, and dealer program structures.
Proven track record of independently managing a geographic territory, optimizing travel routes, and balancing existing account retention with new business development.
Demonstrated ability to use consultative sales techniques to overcome price objections, present data-driven product solutions, and increase account penetration.
Exceptional interpersonal skills with a history of cultivating long-term trust with diverse clients, from local shop owners to corporate buyers.
Ability to analyze customer purchasing trends, track volume attainment levels, and interpret financial metrics like gross margin and ROI.
Proficient with CRM software, inventory management systems, and Microsoft Office Suite (Excel, Word) for tracking data and generating sales reports.
Possess a valid driver’s license and a clean, insurable driving record suitable for extensive regional travel.
Employee must be reliable, responsible and trustworthy, and complete all assigned obligations.
Employee must be thorough in completing tasks and must always be aware of potential safety issues.
Employee must be pleasant with others on the job and display a good-natured, cooperative attitude.
Employee is required to be honest and ethical.
Employee must provide courteous and clear written and verbal communication with customers and co-workers.

Responsibilities

Partner with existing accounts to increase sales, product visibility, and brand awareness through in-person visits, presentations, and digital communication.
Maintain strong customer relationships through ongoing communication and value-driven service.
Launch new products, distribute sales materials, and coordinate training opportunities for new and existing accounts.
Monitor and update assigned customers regarding their achievement levels on associate dealer programs.
Identify, open, and onboard new accounts while coordinating sales coverage and distribution services.
Provide feedback to sales management and purchasing regarding market pricing, unmet customer demand, and potential growth initiatives.
Continuously develop tire industry and product knowledge through training opportunities, self-study, and cross-training.
Provide critical backup support to the inside sales team during peak periods, staff illnesses, or vacation schedules.