Outreach and Network Development Specialist

University of Utah Health•Salt Lake City, UT

About The Position

The Outreach and Network Development Specialist drives strategic growth initiatives identified by the Office of Network Development, Hospital Service Lines, and School of Medicine department leadership. The role acts as a liaison between University of Utah Health and referring providers to increase utilization of identified services, streamline referrals, resolve issues, and communicate new programs and services. It builds meaningful relationships with providers in an assigned territory and does not provide patient care. The position is for the Office of Network Development unless otherwise approved. It reports to the Office of Network Development and Telehealth, with dual accountability to School of Medicine Department Leadership. The work is sedentary and office-based.

Requirements

  • Bachelor's degree in a related field or equivalent experience.
  • Four years of related experience.
  • Strong interpersonal skills and ability to interact with, support, and influence referring physicians, management, and coworkers.
  • Demonstrated verbal and written communication skills.
  • Knowledge of clinical business operations processes and procedures.
  • Demonstrated public speaking and presentation skills, and ability to represent the organization in social and public settings.
  • Strong organizational skills.
  • Ability to work independently and in a group setting, with high integrity, thoughtful judgment, urgency, and analytical and intuitive skills.
  • Flexibility regarding schedule, responsibilities, and priorities.
  • Demonstrated proficiency in business systems, technology, and social media.
  • Ability to analyze data to identify business growth opportunities.
  • Understanding of clinical referral patterns and ability to communicate clinical data points and outcomes to drive results.
  • Ability to conduct oneself in a manner that reflects the organization's PROMISE standards.

Nice To Haves

  • Master's degree in a related field.
  • Clinical knowledge or background.

Responsibilities

  • Build, maintain, and expand relationships with referring providers and their support staff to make the organization the preferred provider for referred patients.
  • Educate providers about the organization's specialty services, particularly new products and services.
  • Ensure regular contact and feedback exchange between the organization and external providers.
  • Document encounters and market intelligence in CRM and share critical market intelligence with leadership.
  • Use data-driven methods to identify and target meaningful opportunities.
  • Gather patient and provider satisfaction feedback and record relevant intelligence in CRM.
  • Assist in resolving service delivery complaints in conjunction with the Manager of Provider Communications.
  • Identify opportunities to improve referral and service delivery processes through interactions with providers and staff.
  • Educate and register referring providers on EPIC Link to support communication about shared patients.
  • Coordinate opportunities for new organizational providers to interact with internal referring providers and assist with outreach onboarding.
  • Meet key performance indicators and demonstrate the impact of initiatives using supporting data.
  • Maintain detailed records of interactions and outreach initiatives; produce reports and assist with analyzing referral trends and opportunities.
  • Coordinate with market managers, service line leaders, and department leadership, communicating frequently and promptly and avoiding duplication of effort.
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