Outbound Marketing Manager

Cadence Systems • San Jose, CA

3d

About The Position

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology. Key Responsibilities Act as the primary outbound execution liaison between TPG BU stakeholders and Cadence Corporate Marketing/Marcom to drive alignment on deliverables, timelines, approvals, and launch readiness Design, execute, and optimize outbound marketing campaigns to drive awareness, leads, and revenue Partner closely with Corporate marketing, Sales and Product teams to align messaging, targeting, and timing Build and manage outbound programs including email campaigns, webinars, events, and paid outbound channels Develop compelling outreach messaging tailored by persona, industry, and use case Manage campaign calendars, launches, and performance tracking Own lead qualification criteria and handoff processes to Sales Analyze campaign metrics and continuously optimize performance Test and iterate on channels, messaging, and offers to improve efficiency and ROI Coordinate launch plans and checklists: messaging, positioning, web updates, launch assets, internal enablement, and external publishing.

Requirements

• 3–5 years of experience in outbound marketing, demand generation marketing
• Experience in high technology either a semiconductor company or a IP company.
• Proven experience working cross‑functionally with product and corporate marketing teams
• Hands‑on experience with marketing automation platforms
• Strong analytical skills with the ability to turn data into actionable insights
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns and priorities simultaneously
• Strong project management and cross-functional coordination skills—comfortable driving schedules and follow-ups.
• Solid writing and editing ability (short-form copy + structured briefs).
• Comfort working with technical subject matter experts (SMEs) to translate concepts into clear value statements.
• Bachelor’s degree in Marketing, Communications, Engineering, or related field (or equivalent experience).

Responsibilities

• Act as the primary outbound execution liaison between TPG BU stakeholders and Cadence Corporate Marketing/Marcom to drive alignment on deliverables, timelines, approvals, and launch readiness
• Design, execute, and optimize outbound marketing campaigns to drive awareness, leads, and revenue
• Partner closely with Corporate marketing, Sales and Product teams to align messaging, targeting, and timing
• Build and manage outbound programs including email campaigns, webinars, events, and paid outbound channels
• Develop compelling outreach messaging tailored by persona, industry, and use case
• Manage campaign calendars, launches, and performance tracking
• Own lead qualification criteria and handoff processes to Sales
• Analyze campaign metrics and continuously optimize performance
• Test and iterate on channels, messaging, and offers to improve efficiency and ROI
• Coordinate launch plans and checklists: messaging, positioning, web updates, launch assets, internal enablement, and external publishing.

Benefits

• paid vacation and paid holidays
• 401(k) plan with employer match
• employee stock purchase plan
• a variety of medical, dental and vision plan options

What This Job Offers

• Job Type: Full-time
• Career Level: Manager