Organic Social Media Specialist
About The Position
Establish content strategy based on customer personas and journeys. This position is responsible for the strategic monitoring, analysis, and reporting of social media conversations to generate actionable insights that inform organic social media strategy, content development, brand reputation management, and competitive intelligence. The ideal candidate is a data-driven storyteller who is an expert in turning qualitative social chatter into quantitative business intelligence, with a particular emphasis on nuanced platforms like Reddit. Develop and manage a comprehensive social listening program using tools like Talkwalker and HootSuite. Monitor and analyze conversations on key social platforms (with a strong focus on Reddit) to identify trends, sentiment, and emerging narratives related to Thomson Reuters, our competitors, and the industry. Translate raw data into actionable insights, preparing regular intelligence reports and ad-hoc analyses for marketing leadership, content teams, and other business units. Collaborate with the organic social media team to apply insights to Audience and Engagement Optimization (AEO), shaping content that resonates with target audiences and platform algorithms. Serve as the subject matter expert on social listening tools and methodologies, providing training and support to the broader team. Identify and escalate potential reputational risks or crisis situations discovered through social listening. Track and measure the impact of social listening initiatives on key business objectives.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or a related field is required.
- 3-5 years of experience in a social media or digital marketing role, with at least 2 years focused specifically on social listening, analytics, or insights.
- Demonstrated expertise in analyzing data from platforms like Reddit, X (formerly Twitter), and LinkedIn.
- Proven ability to synthesize complex information into clear, concise, and actionable reports for an executive audience.
- High proficiency and proved track record in utilizing AI and AI tools.
- Deep understanding of social listening methodologies, sentiment analysis, and trend identification.
- Excellent written and verbal communication skills.
- Strong analytical and critical thinking abilities.
Nice To Haves
- Hands-on experience with enterprise-level social listening platforms (e.g., Talkwalker, Brandwatch, Sprinklr).
- Proficiency with social media management platforms (e.g., HootSuite, Sprout Social).
Responsibilities
- Develop and manage a comprehensive social listening program using tools like Talkwalker and HootSuite.
- Monitor and analyze conversations on key social platforms (with a strong focus on Reddit) to identify trends, sentiment, and emerging narratives related to Thomson Reuters, our competitors, and the industry.
- Translate raw data into actionable insights, preparing regular intelligence reports and ad-hoc analyses for marketing leadership, content teams, and other business units.
- Collaborate with the organic social media team to apply insights to Audience and Engagement Optimization (AEO), shaping content that resonates with target audiences and platform algorithms.
- Serve as the subject matter expert on social listening tools and methodologies, providing training and support to the broader team.
- Identify and escalate potential reputational risks or crisis situations discovered through social listening.
- Track and measure the impact of social listening initiatives on key business objectives.
Benefits
- Hybrid Work Model
- Flex My Way policies
- Work from anywhere for up to 8 weeks per year
- Career Development and Growth opportunities
- Grow My Way programming
- Flexible vacation
- Two company-wide Mental Health Days off
- Access to the Headspace app
- Retirement savings
- Tuition reimbursement
- Employee incentive programs
- Resources for mental, physical, and financial wellbeing
- Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance
- Two paid volunteer days off annually
- Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives
- Health, dental, vision, disability, and life insurance programs
- 401k plan with company match
- Competitive vacation, sick and safe paid time off
- Paid holidays
- Parental leave
- Sabbatical leave
- Optional hospital, accident and sickness insurance paid 100% by the employee
- Optional life and AD&D insurance paid 100% by the employee
- Flexible Spending and Health Savings Accounts
- Fitness reimbursement
- Access to Employee Assistance Program
- Group Legal Identity Theft Protection benefit paid 100% by employee
- Access to 529 Plan
- Commuter benefits
- Adoption & Surrogacy Assistance
- Access to Employee Stock Purchase Plan
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
