Organic Social Media Manager

Regions Bank•Birmingham, AL

3d•Onsite

About The Position

At Regions, the Social Media Manager is responsible for Regions’ interactions with the public by implementing social media platform content strategies as well as guiding and executing Regions social media governance program. This position analyzes engagement data, identifies trends in customer interactions and plans digital campaigns to build community online. The focus is on increasing Regions’ brand, driving revenue, and generating engagement and loyalty across all Regions’ social media platforms.

Requirements

Bachelor’s degree in Marketing, Communications or related field
Five (5) years of experience in marketing and/or communications
Advanced knowledge of social media platforms with hands on experience with social media management for brands
Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
Ability to interpret website traffic and online customer engagement metrics
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work under pressure and meet deadlines
Attention to detail and ability to multitask
Good judgment for customer interaction online
Knowledge of online marketing and marketing channels
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation

Nice To Haves

Background in social media marketing, technology, tools and trends
Management experience

Responsibilities

Manages a small team
Collaborates and works closely with internal partners throughout the organization on social media initiatives, governance, risk ownership, oversight, monitoring and reporting
Supports the overall Regions brand
May develop, implement, and maintain an enterprise-wide social media governance program and partner with stakeholders across the bank to create or modify policies related to social media
Focuses on building followers and increasing engagement across Regions’ main social media platforms
Develops annual plan, quarterly, and monthly content plans in addition to leading social media strategy and content development across all campaigns as needed
Works with Insights team to develop insights, education, tools for customers and prospects to improve customer engagement
Manages planning, development, execution, monitoring, optimization, analysis and reporting of Organic Social Media strategy for current and future state channels.
Helps drive continued implementation and optimization of the Social Media Playbook to guide strategies to aid in growing overall engagements, impressions, shares and followers with a focus on key performance indicators, growth activities (e.g., Always-On Amplification, Sponsorship Maximization, Surprise & Delight), and competitor analysis.
Develops test-and-learn (or pilot) strategies as appropriate to test new opportunities or to evaluate value of programs (e.g., Influencers, Executive Social Media Program, Employe Advocacy Program).
Uses Social Listening and historical data to enhance content strategy and performance.
Builds an engaged Social Media Community through reactive and proactive engagements and Surprise & Delight.
Focuses on increasing Regions’ brand awareness and deepening brand affinity and loyalty.
Supports the overall Regions brand, while strategically supporting key lines of business with custom content.
Focuses on producing Social-First content for Regions’ Social Media channels that drives engagement, impressions and followers.
Continually optimizes based on performance, Social Listening data and channel updates.
Manages a team of Social Media Coordinators, Community Managers and Content Producers.
Performs general management duties including onboarding, performance reviews, training, etc.; sustain associate engagement, morale, growth opportunities and retention.
Manges the Social Media budget.
Helps manage relationship with primary Social Media vendor.
Enhances internal visibility and understanding of Organic Social through regular presentations to Marketing and Communications and other business units.
Sets goals and KPI's, builds reporting to track performance to highlight opportunities and insights, and communicates results regularly to key stakeholders.
Continued awareness of the Social Media landscape on key behaviors, trends, innovations, emerging technologies, and changes that affect Social Media.
Evaluate and provide thought leadership and perspective where appropriate.