Senior Associate, Social Media Organic & GEO Content Strategist

Capital One • McLean, VA

2d

About The Position

The Enterprise Brand team is responsible for positioning and differentiating the Capital One brand and empowering teams across the enterprise to deliver a cohesive and powerful brand experience – to our employees, customers, prospects and the community at large. Capital One is seeking a Senior Brand Associate, to support our Social Media Strategy. As a key member of our dedicated team, you will work with our internal business partners to effectively align goals and understand the business needs and objectives to drive strategy for our fast-paced social media channels. You will generate ideas and support marketing initiatives intended to impact brand health and drive successful business results for the enterprise. You will be responsible for ensuring that all initiatives align with the overall channel strategy and create an industry-leading customer experience that delivers on brand goals and the overarching objectives of Capital One. In this role, you will help manage strategy for Capital One’s social media content for our Business Cards & Payments line of business, as well as the development process from end-to-end. This includes developing strategic intent for social posts, briefing creative teams, providing strategic guidance and guardrails for paid media support, and working with internal partners, as well as legal teams, to ensure we are publishing a regular cadence of brand-defining content that delivers on Capital One’s strategy and brand standards. The ideal candidate will have experience working with and inspiring creative teams with great strategies, managing agency relationships on both strategic and creative projects, developing paid media strategies for social, and influencing others across a variety of marketing functions. You’ll be a subject matter expert for social strategy and channel best practices for our team.

Requirements

• Expertise across all major social platforms. Including: Facebook, Instagram, TikTok, Reddit, YouTube, etc
• Experience in B2B social strategy
• Experience developing and executing Paid Media campaigns across several of the major social platforms – preferably for a large consumer brand
• Keen process orientation and ability to work independently to resolve problems, yet with a strategic sense for how and when to effectively manage up
• Proven ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines, also making sure efforts are meeting the business needs at every touch point
• Proven experience developing creative briefs and working closely with creative and agency teams to ensure we deliver on them successfully
• Bachelor’s Degree or Military Experience
• At least 2 years of experience in marketing communications, public relations or advertising with social media focus
• At least 1 year of experience with social media tools (such as Meta Business Suite, Business Managers and Sprinklr)

Nice To Haves

• Experience in the Sports, Sponsorships, Event Production, and/or Entertainment industry is a plus
• Social/Digital Agency experience is a plus
• 3+ years of experience in digital and social media marketing
• 3+years of experience in a B2B marketing environment
• 3+ years of marketing communication or advertising or public relations work experience
• Experience working at a Fortune 500 company
• 3+ years of experience in financial services, or other highly regulated industry
• Strong written and verbal communication skills
• Exceptional analytical and problem solving skills
• Experience in resource and task management with the ability to explore solution-oriented approaches based on project-specific needs

Responsibilities

• Develop content for all pre-planned and real-time social media content across a range of campaigns for our business social channels in accordance with a content strategy
• Drive insights and learnings that fuel your line of business and influences our publishing agenda
• Make strategic recommendations that drive social engagement, impressions, or conversions
• Support GEO (Generative Engine Optimization) strategies with developing social content optimized for AI search
• Partner across the organization and various teams to communicate and manage projects
• Develop and present creative briefs to collective teams, while providing proper oversight of creative development to ensure marketing assets are on brand, high quality and unassailable
• Develop thoughtful media briefs for our paid social media planners and advise on social advertising strategies and recommendations that best meet the objectives of your lines of business
• Work with Agency partners to deliver quality work product and oversee creative assets and marketing materials
• Manage input from cross-functional stakeholders (internal & external partners, creative team, legal, compliance, etc.)
• Handle various project-oriented tasks as needed, such as process improvements, calendar development and execution
• Optimize marketing strategies informed by past results, market changes and consumer insights
• Work with community managers to ensure flawless execution, timely response, and consistent voice
• Support ongoing and campaign specific social media reporting
• Keep abreast of industry trends and competitive strategies to identify potential challenges and opportunities in the short and long term

Benefits

• This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees