Strategist, Organic Social

Mower • Syracuse, NY

1d

About The Position

Mower is a fiercely independent, 100% employee-owned, full-service advertising, marketing, and public relations agency with team members located across the United States. Our team is looking for a social-first marketer who understands how brands show up online and knows how to create content people engage with. This role is ideal for someone early in their career with experience creating and publishing content for brands across social platforms. The right candidate is organized, curious, collaborative and comfortable working across content creation, publishing, reporting and campaign support. This is a hands-on role focused on execution, content development and platform best practices.

Requirements

• 3 to 5 years of experience in social media, content marketing or digital marketing
• Experience creating and publishing content for brands across social platforms
• Strong writing, editing and organizational skills
• Experience using Canva and familiarity with Adobe Creative Suite or similar creative tools
• Understanding of platform best practices across LinkedIn, Instagram, TikTok and Facebook
• Ability to manage multiple timelines and deliverables in a fast-paced environment
• Interest in social trends, creator culture and evolving platform behaviors
• Portfolio or examples of social content required

Responsibilities

• Create and publish organic social content across LinkedIn, Instagram, Facebook, TikTok, X, Threads and emerging platforms
• Write platform-specific social copy aligned to audience behavior and brand voice
• Design and edit social content using Canva, Adobe Creative Suite, CapCut and native platform tools
• Support development of short-form video, carousels, Stories and other social-first content formats
• Maintain content calendars and support campaign planning tied to seasonal moments, tentpole events and cultural trends
• Collaborate closely with PR, Creative, Media and Account teams to support integrated campaigns and social storytelling
• Conduct competitive audits, social listening and content research to identify trends, engagement opportunities and platform best practices
• Publish and manage content across channels, ensuring quality, accuracy and consistency
• Monitor engagement and support community management across client social channels
• Pull and analyze performance metrics to support ongoing content optimization
• Participate in client meetings, brainstorms and working sessions as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed