Organic Social Channel & Community Manager

Masons Meats Limited • Austin, TX

3d • Onsite

About The Position

Mason's Meats is a Direct-to-Consumer (DTC) brand specializing in premium beef jerky and meat snacks made with only two ingredients: British and Irish grass-fed beef and sea salt, with no additives, sugar, or nonsense. The company is expanding to the USA, establishing a production facility in Austin, Texas, and will use American grass-fed, grass-finished beef and salt from Anglesey. The brand positions itself as a movement towards real food in contrast to processed alternatives. The company is seeking an Organic Social Channel & Community Manager to lead its organic channels and community building efforts from the new Austin site, collaborating with a marketing team across the UK and Europe. This role involves not just execution but also strategic contribution, requiring the candidate to articulate the 'why' behind content choices across various platforms. The primary active channels are currently Instagram and Facebook, with developing presences on TikTok and YouTube. The role will also involve launching and developing strategies for Reddit and X.

Requirements

• 2-4 years of experience running organic social and community for a consumer brand.
• Understanding of and alignment with the brand's mission and values, particularly regarding food.
• Proven manager of an organic channel for a brand.
• Strategic thinking: ability to articulate the role of each channel and the rationale behind content choices.
• Brand guardianship: rigorous application of the Mason's Meats tone of voice and philosophy.
• Ability to create content that avoids a generic DTC look and feel.
• Proficiency in shooting content on an iPhone.
• Fluency across multiple platforms, including native understanding of TikTok and Instagram, with a strong point of view on Facebook, YouTube, Reddit, and X.
• Data literacy: ability to read analytics, draw conclusions, and translate them into actionable plan changes.
• Sharp, accurate writing skills, avoiding reliance on AI for core thinking and writing.
• Ability to iterate quickly based on feedback.
• Team player mentality, with a collaborative approach to working with others.

Nice To Haves

• Direct experience as a creator.
• Track record of brand participation in community-led spaces.
• Experience in the food or premium FMCG brand sector.
• Hands-on editing skills in CapCut, Premiere, or equivalent software.
• A network of food, fitness, or lifestyle creators.

Responsibilities

• Plan, schedule, and publish organic content across channels.
• Build a weekly content calendar with a clear point of view.
• Reply to all significant DMs and comments.
• Build relationships with engaged customers.
• Surface User-Generated Content (UGC) for resharing.
• Identify customers who can become brand advocates.
• Develop and maintain a library of organic content formats (series, recurring segments, hooks, CTAs, sequences).
• Refresh and retire content formats based on performance.
• Collaborate with the paid social team, sharing organic successes for paid testing and applying paid learnings to organic strategy.
• Track conversations across company channels, the category, and admired individuals.
• Gather insights from social listening for content ideas and product feedback.
• Write precise, on-brand captions, scripts, and other written content, maintaining the brand voice.
• Own weekly, monthly, and quarterly reporting on organic performance, including content effectiveness, channel strategy alignment, format performance, and community growth/health.
• Contribute to the channel strategy for Instagram, YouTube, Facebook, TikTok, Reddit, and X alongside the Head of Brand.
• Receive briefs and deliver precise, on-brand content ready for review.
• Brief videographers and editors with scripts, hooks, shot lists, and pacing notes.
• Shoot iPhone-native content.
• Reply to DMs, comments, and community conversations daily on all active channels.
• Report weekly, with deeper monthly and quarterly analyses.
• Own and maintain the organic content library (formats, thumbnails, b-roll, archive).
• Proactively identify trend opportunities and recommend relevant content.
• Ensure consistent output, including content produced by other team members.
• Organize and deliver all content on schedule.
• Work collaboratively with team members who contribute to social output, sharing knowledge and improving overall team performance.

Benefits

• Competitive salary
• Performance-related bonus
• 20 days Paid Time Off (PTO) per annum plus public holidays
• Traditional Healthcare or Crowdhealth buyout
• Opportunity to grow with Mason's Meats during its scaling phase
• Dynamic, small-team environment where contributions are valued and recognized
• Satisfaction of being part of a company that prides itself on traditional craftsmanship

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed