Organic Search & Content Director

Confie•Huntington Beach, CA

1d•Hybrid

About The Position

To build and scale a high-performing organic growth engine that drives qualified leads. This role sits at the intersection of SEO, content, and AI - combining technical expertise, editorial leadership, and modern content operations to compete effectively in a highly competitive market. Bring deep technical SEO expertise and a modern content approach, leveraging AI for scale while maintaining strong human editorial quality to deliver meaningful business impact. This role is responsible for capturing high-intent demand, increasing visibility across both traditional search and AI-driven discovery, and building a scalable content engine that balances efficiency with quality. Require a hands-on leader who can set strategy, execute at scale, and drive measurable results.

Requirements

10+ years of experience across SEO, content strategy, and digital growth in a high-performance, lead-generation, or marketplace environment
Proven track record of building and scaling integrated SEO and content programs that drive measurable increases in traffic, engagement, and qualified leads
Deep expertise in technical SEO and content architecture at scale, including programmatic and large-scale content strategies
Strong background in content strategy and editorial leadership, including managing writers, editors, and scalable content production workflows
Demonstrated experience building AI-enabled content operations, combining automation with human oversight and quality control
Strong understanding of AI-driven search (AEO/GEO) and how content is surfaced across search engines and AI platforms
Deep understanding of search intent, user behavior, and conversion optimization
Proficiency in SEO and analytics tools (Google Search Console, GA4, Ahrefs, Surfer, SEMrush, etc.)
Strong leadership presence with the ability to influence senior stakeholders and operate as both a strategic leader and hands-on builder

Nice To Haves

Experience operating in highly competitive, price-sensitive categories (e.g., insurance, financial services, marketplaces) preferred

Responsibilities

Own end-to-end SEO and AI-driven (AEO/GEO) content strategy with accountability for traffic, rankings, share of each, and qualified lead generation
Identify and capture high-intent demand across national, local, and long-tail queries
Drive growth across both traditional search and AI-driven discovery (AEO/GEO), adapting to evolving search behaviors and zero-click environments
Build and scale a content strategy that captures high-intent demand and converts, aligning search intent with high-performing content across product, local, comparison, and educational experience
Develop scalable content frameworks, including programmatic and large-scale page generation
Lead continuous optimization to improve rankings, click-through rates, engagements, and conversion to quote/lead
Establish editorial standards that ensure quality, consistency, and alignment with brand and compliance
Design and operate a modern content engine integrating AI tools, automation, and human editorial workflows
Define production models that increase content velocity while maintaining accuracy and quality
Establish governance and QA processes to ensure performance, originality, and compliance across AI-assisted content
Continuously evaluate and implement emerging AI capabilities to maintain a competitive advantage
Lead technical SEO strategy across site architecture, crawl/indexation, internal linking, page performance, and structured data
Partner with Web Dev Team to embed SEO into site development, UX, and platform enhancements
Own KPIs, including organic traffic, share of search, lead volume, conversion rate, and cost per lead impact
Build reporting frameworks that connect SEO and content performance directly to business outcomes
Drive continuous improvement through testing, experimentation, and data-driven optimization
Build and lead a high-performing SEO and content function across internal teams, agencies, and partners
Manage a remote operating model leveraging internal talent, external resources, and AI-driven workflows
Foster a performance-driven, test-and-learn culture focused on scalability and impact

Benefits

Comprehensive benefits package including medical, dental, vision, and life insurance
Performance-based bonuses to reward your contributions
Paid time off to recharge and maintain a healthy work-life balance
Flexible work options, including remote and hybrid opportunities, if eligible
Retirement Plan (401k) with company-matched contributions
Education Advancement, for employees and qualified dependents, via the Confie Enablement Scholarship Fund
Fitness Reimbursement – up to $15/month for gym memberships
Inclusive workplace through a strong commitment to Diversity, Equity, and Inclusion
Employee Assistance Program – confidential support for personal or professional challenges, at no cost
Extra Perks – optional plans for disability, hospital indemnity, health advocate program, universal life, critical illness, accident insurance, and even pet insurance