Organic Growth Marketing Manager
About The Position
Platphorm is seeking an experienced Organic Growth Marketing Manager to lead organic growth channels across its product portfolio. This role involves shaping the company's new organic strategy, focusing on AEO and LLM-driven search, within a stable and profitable tech company. Platphorm, LLC specializes in building innovative multi-modal information exchanges and provides a comprehensive system for creating scalable, reliable marketplaces where buyers pay sellers for information delivered via various channels like voice, mail, chat, SMS, or recorded phone messages. The platform enables individuals to offer fee-based advice and for others to find and pay for conversations through phone, email, text, or chat.
Requirements
- Must be comfortable working with consumer platforms that contain adult themes, mature content, and dating-related content.
- 3-5 years in SEO, organic growth, or content-driven acquisition roles with demonstrated ownership of results (traffic, signups, or revenue; not just rankings).
- Strong technical SEO fundamentals, including crawl analysis, JavaScript rendering issues, structured data, Core Web Vitals, and analytics.
- Working knowledge of AEO/GEO and a point of view on how LLM-driven search changes organic strategy.
- Genuine Reddit fluency, understanding community norms, risks, and how to build a compounding presence.
- Solid writing ability to produce publishable content.
- Comfort with data analysis using GA4, Search Console, at least one major SEO toolset (Ahrefs, Semrush, or similar), and spreadsheet analysis.
- Hands-on experience with AI-assisted tools in workflow and a perspective on their impact on organic marketing.
- Clear, direct communication style, comfortable partnering with senior leadership and cross-functional teams; self-directed and accountable for results.
- Ability to work effectively in a remote setting and maintain active communication with team members.
Nice To Haves
- Experience in restricted or sensitive ad categories (adult, dating, gambling, CBD, etc.) where organic drives acquisition.
- Familiarity with marketplace or creator-economy business models.
- Experience recruiting or coordinating user/creator participation in community programs.
Responsibilities
- Own organic search strategy end-to-end across multiple brands, including keyword and intent research, content roadmap, on-page optimization, internal linking, and structured data.
- Build and guide the answer-engine optimization (AEO) practice, ensuring brand visibility and recommendations by LLMs and AI search products, and measuring performance in these areas.
- Collaborate with marketing and community teams to establish an authentic presence on Reddit and similar platforms, focusing on value-first participation, brand mention monitoring, identifying relevant communities, and building programs that highlight users and service providers.
- Produce content pieces such as landing page copy, comparison pages, and guides.
- Partner with engineering on technical SEO fixes and justify the business value of this work.
- Support the broader marketing team with organic insights for landing pages and content, and assist with social content, strategy, and execution.
- Report on organic's business contribution, including qualified traffic, signups, and revenue attribution, beyond just rankings or views.
Benefits
- Fully remote position with two in-person meetings per year
- Health, dental, and vision insurance
- 401K matching program with no vesting period
- Flexible Spending Account
- Generous PTO plan and 12 company-paid holidays plus your birthday
- Frequent virtual team-building events
- Friendly and diverse coworkers
- Direct access to decision-makers and businesses where your work visibly moves revenue
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
