Operations & Marketing Manager (non-technical) – Drybar

Drybar Shops•Ardmore, PA

23h•Onsite

About The Position

The Operations & Marketing Coordinator supports the day-to-day operations of the shop while helping drive revenue growth through scheduling optimization, marketing initiatives, and sales support. This role works closely with the shop manager to maintain efficient operations, drive the client service experience, support membership and retail growth, and strengthen Drybar’s presence within the local community.

Requirements

Minimum 2–3 years of experience in a salon, retail, or hospitality environment.
Strong organizational and scheduling skills.
Strong communication and leadership abilities.
Strong customer service and sales skills.

Nice To Haves

Experience with marketing, social media, or event coordination preferred.
Familiarity with Booker, Canva, or similar systems is a plus.
Comfortable promoting services, products, and special offers online

Responsibilities

Manage appointment scheduling in Booker to maximize revenue and stylist productivity while balancing labor costs.
Assist the Shop Manager with staffing coordination and shift coverage.
Assist the Shop Manager in maintaining high labor utilization and efficiency.
Maintain operational flow and ensure a smooth daily shop experience.
Support initiatives that drive membership growth and retention.
Encourage add-on services, retail sales, and package purchases.
Assist the shop manager in setting and tracking KPIs related to retail, services, and memberships.
Work with the shop manager and team members on social media planning and posting.
Support and execute marketing campaigns, promotions, and in-shop events.
Build relationships with local businesses, schools, and organizations to support community outreach.
Assist the shop manager in planning recruitment events and local brand partnerships.
Train bartenders on Booker, client experience standards, and Drybar service protocols.
Train stylists on Booker & KPI sales focuses.
Reinforce product knowledge and upselling techniques for front desk staff.
Assist with monitoring inventory and product ordering.
Ensure shop complies with company policies, safety standards, and service protocols.