About The Position

We are seeking an experienced Technical Marketing Operations Manager to serve as the technical and strategic owner of our Salesforce Marketing Cloud instance. This role combines hands-on operational support with strategic technical initiatives, requiring someone who can maintain day-to-day marketing operations while simultaneously building automation solutions, optimizing data models, and developing self-service analytics capabilities. This role mainly supports Marketing initiatives, and will also collaborate with business development, customer success, and operational teams on a variety of other email projects.

Requirements

  • 5+ years of working directly with engineering teams experience
  • 2+ years of technical product or program management experience
  • 3+ years of project management disciplines including scope, schedule, budget, quality, along with risk and critical path management experience
  • Experience managing programs across cross functional teams, building processes and coordinating release schedules
  • Experience using email platforms and editing HTML
  • Knowledge of data structures, data modeling, and database schema
  • Experience building, executing and scaling cross-functional email and push marketing campaigns (including automated flows) from concept to completion
  • Experience delivering against a large organization's long-term strategy and goals
  • Experience with A/B testing, especially around audience segmentation and targeting
  • 5+ years of hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Contact Builder
  • AMPscript and SSJS (Server-Side JavaScript) expertise for SFMC automation and personalization
  • Proven ability to design and restructure SFMC data extensions for complex personalization
  • Knowledge of email deliverability best practices, CAN-SPAM compliance, and data privacy regulations

Nice To Haves

  • Salesforce Marketing Cloud certifications (Email Specialist, Consultant, or Developer)

Responsibilities

  • Independently design, build, and execute targeted email campaign and lifecycle marketing programs
  • Serve as the technical owner and primary administrator of the Salesforce Marketing Cloud instance
  • Implement marketing automation best practices and optimize campaign workflows
  • Maintain active customer journeys and ensure seamless execution across all lifecycle stages
  • Build and manage email segments for targeted campaign delivery
  • Identify opportunities to automate repetitive processes and build scalable solutions
  • Transform strategic marketing goals into actionable, measurable technical requirements
  • Serve as the bridge between marketing strategy and technical execution
  • Manage expectations across cross-functional teams while balancing operational and project work
  • Collaborate with Business Intelligence and data engineering teams to define audience segmentation requirements
  • Leverage AWS tools and services to self-serve basic data requests and queries
  • Understand database structures and data flows to troubleshoot data-related issues independently
  • Design and manage ETL processes to extract, transform, and load data between systems

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
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