Operation Specialist, Virtual Marketing Programs

Gartner•Stamford, CT

1d•Remote

About The Position

Gartner's Corporate Marketing team focuses on understanding customer and community needs to design and implement effective programs. This team plays a crucial role in accelerating sales by attracting, engaging, and converting prospects through compelling Gartner insights and experiences across the buyer journey. The Operations Specialist - Virtual Marketing Programs is responsible for the strategy, logistics, and execution of virtual sessions for Gartner prospects, which have become vital for engaging professionals. These sessions aim to convert prospects into clients by targeting them across the marketing funnel. The ideal candidate will be process- and detail-oriented, collaborative, independent, agile, comfortable with data analysis, and passionate about optimizing experiences. This role reports to the Manager, Marketing, who oversees the operations and optimization of virtual programs.

Requirements

Bachelor’s degree in marketing, business, or related field preferred
Experience with virtual platform content preferred
2-3 years of marketing, operations and/or related experience
Experienced user of Excel and PowerPoint
Familiar with Google Drive
Effective oral and written communication skills
High level of accuracy and proven attention to detail with excellent organizational skills
Project Manager mindset who can juggle multiple, competing priorities simultaneously
Process-oriented individual who looks to maximize efficiencies in new or existing procedures
Someone who is both independent in handling their responsibilities yet willing and able to collaborate with others
Analytical mindset that can delve deep into metrics and data to find the narrative behind the numbers
Someone who likes an engaging and swift atmosphere that is deadline-dependent and always on the move
Comfortable working US EST morning hours
Comfortable working in a remote environment

Responsibilities

Host public live virtual sessions showcasing Gartner's research and insights.
Execute and host live virtual sessions, including script reading, presenter introductions, audience instructions, promotional announcements, and operating the 3rd party webinar platform.
Post content on the webinar platform and gartner.com.
Collaborate with the Marketing Program Manager to analyze program data, identify benchmarks, and highlight successes.
Collaborate with the Marketing Program Manager to identify areas for optimization in program operations and promotional channels (email, social media).
Collaborate with the Marketing Program Manager to identify innovations and propose pilot opportunities.
Provide presenter access details and training for sessions, ensuring accuracy through multiple trackers and platforms.
Collect PowerPoint presentations from presenters and provide them with final versions.
Request, add, and edit standard virtual event instructional and promotional slides for presentations.
Edit scripts to align with virtual event details and promotions.
Upload presentations and promotional slides to the virtual sessions platform.
Respond to inquiries and requests from sales teams and prospective clients in a timely manner.
Manage promotional email requests and act as a liaison to Digital Marketing partners.
Provide key metrics and analysis based on event data for individual sessions.
Update registration reports daily and send weekly notifications to stakeholders.
Manage preparatory sessions for events with team members and presenters.
Support additional assignments to maintain consistency, promote accountability, and optimize efficiency.