Onsite Leasing Agent - Lease Up Specialist (NC)

Brandywine Homes USA•Wilmington, NC

13d•Onsite

About The Position

Brandywine Homes USA is seeking a high-energy, results-driven Onsite Leasing Agent to lead lease-up efforts for a new townhome build-to-rent (BTR) community in Wilmington, NC. This role is not a stabilized-property leasing position — it is a lease-up mandate. The successful candidate will be the primary driver of traffic generation, tour conversion, and closing velocity during the community's initial fill period, and will continue to own leasing performance through stabilization. This is a commission-eligible sales role for someone who thinks like a closer, not a gatekeeper.

Requirements

Active North Carolina Real Estate License in good standing — non-negotiable requirement for this position
Minimum 2 years of lease-up-specific experience (new construction, BTR, or single-family/townhome rental lease-up) — general stabilized-property leasing experience alone does not satisfy this requirement
Must reside in or be willing to relocate to the greater Wilmington, NC area prior to start — this is a fully onsite role with no remote flexibility
Working familiarity with the Wilmington, NC rental market — competitive set, pricing dynamics, seasonal demand patterns, and local renter profile
Comfort working in a fast-paced, target-driven, unstabilized-community environment
Strong verbal and written communication skills; ability to build rapport quickly with prospective residents
Working knowledge of Fair Housing laws and ability to lease in full compliance with federal, state, and local regulations
Reliable transportation and ability to work the required weekend-inclusive schedule
Yardi — leasing, applications, and reporting
HubSpot — lead management and CRM follow-up
RingCentral — phone/communications platform
Power BI — leasing pacing dashboards and reporting

Nice To Haves

Experience with townhome product specifically (multi-level unit tours, exterior/grounds presentation)
History of exceeding leasing velocity goals in a commission-based structure
Existing local network or referral relationships within the Wilmington market
Familiarity with digital lead generation tools (ILS platforms, social media leasing campaigns, CRM follow-up systems)

Responsibilities

Own the leasing funnel from first point of contact through signed lease — inquiry, tour, application, approval, move-in
Drive lease-up pace against a defined absorption schedule; escalate pacing risk to the SVP of Operations proactively
Proactively source prospects beyond passive inbound leads — local business partnerships, community events, corporate relocation outreach, referral programs, social media presence, and grassroots marketing specific to the Wilmington market
Identify and test creative, low-cost traffic-driving tactics appropriate for a new BTR community without an established reputation yet
Partner with marketing/regional team to flag what's converting and what isn't, in real time
Convert tours into signed leases through a consultative, high-energy sales approach — not order-taking
Handle objections (price, timing, competing communities) with confidence and offer creative, policy-compliant solutions to get deals across the line
Maintain accurate, timely CRM/guest card documentation on every prospect touchpoint
Ensure every lease, application, and screening decision complies with Fair Housing, FCRA, and Brandywine policy
Maintain licensure requirements and complete required continuing education
Escalate any fair housing, applicant dispute, or legally sensitive situation to the SVP of Operations immediately rather than resolving independently
Maintain model units, leasing office, and community common areas in show-ready condition at all times
Coordinate with construction/turnover teams to ensure units are tour-ready and move-in-ready on schedule
Provide regular (daily/weekly, per management cadence) leasing activity reports: traffic, tours, applications, approvals, denials, and closed leases
Flag pacing gaps, competitive pricing intelligence, and market feedback that could affect lease-up strategy