Onsite Leasing Agent - Lease Up Specialist (SC)

Brandywine Homes USA • Irmo, SC

13d • Onsite

About The Position

Brandywine Homes USA is seeking a high-energy, results-driven Onsite Leasing Agent for a new single-family build-to-rent (BTR) community in Irmo, SC. This community consists entirely of standalone single-family homes — not townhomes or attached product. This role combines initial lease-up with ongoing second-generation leasing: the individual will drive the community's initial fill period, then transition into managing renewals, turnover leasing, and resident retention as the community stabilizes. Prior hands-on lease-up experience is required — this is not a role to learn lease-up on the job.

Requirements

• Active South Carolina Real Estate License in good standing — non-negotiable requirement for this position
• Minimum 2 years of lease-up-specific experience (new construction, BTR, or single-family rental lease-up) — general stabilized-property leasing experience alone does not satisfy this requirement
• Must reside in or be willing to relocate to the greater Irmo, SC area prior to start — this is a fully onsite role with no remote flexibility
• Working familiarity with the Irmo, SC rental market — competitive set, pricing dynamics, seasonal demand patterns, and local renter profile
• Comfort working in a fast-paced, target-driven, unstabilized-community environment
• Strong verbal and written communication skills; ability to build rapport quickly with prospective residents
• Working knowledge of Fair Housing laws and ability to lease in full compliance with federal, state, and local regulations
• Reliable transportation and ability to work the required weekend-inclusive schedule
• Yardi — leasing, applications, and reporting
• HubSpot — lead management and CRM follow-up
• RingCentral — phone/communications platform
• Power BI — leasing pacing dashboards and reporting

Nice To Haves

• Experience with single-family home product specifically (standalone unit tours, yard/exterior grounds presentation)
• History of exceeding leasing velocity goals in a commission-based structure
• Existing local network or referral relationships within the Irmo market
• Familiarity with digital lead generation tools (ILS platforms, social media leasing campaigns, CRM follow-up systems)

Responsibilities

• Own the leasing funnel from first point of contact through signed lease — inquiry, tour, application, approval, move-in
• Drive lease-up pace against a defined absorption schedule; escalate pacing risk to the SVP of Operations proactively
• Once the community stabilizes, transition focus from initial fill to renewal and turnover leasing — managing lease renewals, re-leasing vacated homes, and sustaining occupancy
• Proactively engage current residents ahead of lease expiration to drive renewal conversion and minimize avoidable turnover
• Apply the same sales/closing approach used in lease-up to second-generation prospects — this is not a passive, order-taking leasing function
• Proactively source prospects beyond passive inbound leads — local business partnerships, community events, corporate relocation outreach, referral programs, social media presence, and grassroots marketing specific to the Irmo market
• Identify and test creative, low-cost traffic-driving tactics appropriate for a new BTR community without an established reputation yet
• Partner with marketing/regional team to flag what's converting and what isn't, in real time
• Convert tours into signed leases through a consultative, high-energy sales approach — not order-taking
• Handle objections (price, timing, competing communities) with confidence and offer creative, policy-compliant solutions to get deals across the line
• Maintain accurate, timely CRM/guest card documentation on every prospect touchpoint
• Ensure every lease, application, and screening decision complies with Fair Housing, FCRA, and Brandywine policy
• Maintain licensure requirements and complete required continuing education
• Escalate any fair housing, applicant dispute, or legally sensitive situation to the SVP of Operations immediately rather than resolving independently
• Maintain model units, leasing office, and community common areas in show-ready condition at all times
• Coordinate with construction/turnover teams to ensure units are tour-ready and move-in-ready on schedule
• Provide regular (daily/weekly, per management cadence) leasing activity reports: traffic, tours, applications, approvals, denials, and closed leases
• Flag pacing gaps, competitive pricing intelligence, and market feedback that could affect lease-up strategy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed