Omnichannel marketing manager

ViiV Healthcare•Durham, CA

2d•Onsite

About The Position

ViiV Healthcare is a global specialty Human Immunodeficiency Virus (HIV) company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education for the prevention and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. This role will be based out of Durham, NC & may be considered for a domestic relocation package. The HCP Omnichannel Marketing Manager, Cabenuva, is responsible for leading the development and execution of digital channel marketing activities in the US that drive meaningful engagement with healthcare professionals. The ideal candidate brings a performance-oriented mindset, strong digital craft, and the analytical rigor to translate data into optimized customer journeys and campaign decisions. This role will provide YOU the opportunity to lead key activities to progress YOUR career.

Requirements

Bachelor’s degree
4+ years of experience in digital marketing, with hands-on experience executing campaigns across two or more of the following channels: website, email, paid social, programmatic/display, or SEM/SEO
Experience working with and managing external agency and media partners
Experience managing materials through a formal review and approval process (pharmaceutical PRT/MLR or equivalent regulated industry review)

Nice To Haves

Prior pharmaceutical or healthcare industry marketing experience
Experience in HIV, infectious disease, or specialty care therapeutic areas
Depth of experience in social media strategy and execution, including paid and organic social for professional audiences
Familiarity with HCP audience targeting and digital media planning
Experience working in a matrix team environment across brand, medical, legal, and regulatory functions
Strong project management skills with demonstrated ability to manage multiple priorities and meet deadlines
Experience working with media agency-reported performance data
MBA or advanced degree in a related field

Responsibilities

Lead content creation and execution across core HCP digital channels including brand website, email, social media, programmatic display, standard display, and SEM/SEO
Partner with brand and cross-functional teams to align digital channel execution to the broader omnichannel strategy and HCP customer journey
Manage agency partners in the development of creative assets and execution of digital tactical plans
Manage materials through the Promotional Review Team (PRT) / Copy Approval process, ensuring compliant and timely review of all digital assets
Foster collaborative relationships across brand, medical, regulatory, insights and analytics, and other cross-functional stakeholders
Identify opportunities to test, learn, and iterate across digital channels to continuously improve performance and HCP experience
Apply a performance-focused approach to campaign management — establishing key performance indicators, monitoring channel metrics, and dedicating approximately 25–30% of time to omnichannel performance data (including marketing mix modeling and media agency data) to derive insights and drive data-driven optimizations that improve HCP engagement and campaign impact