Associate Director Omnichannel Marketing

Kimberly-Clark•Rogers, AR

2d•$157,720 - $194,760•Hybrid

About The Position

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. The Associate Director, Omnichannel Marketing will oversee Walmart & Sam’s Club and will own and help scale growth by developing, executing, and optimizing retail media and omnichannel demand levers. This leader will drive end-to-end demand creation, integrating national and retail media (Walmart Connect & Sam’s MAP), digital shelf excellence, improving analytics, and high-impact creative to deliver measurable business outcomes. This role carries full accountability for business performance and external partnerships, serving as the primary leader responsible for Walmart Connect & Sam’s Club MAP relationship management and deep collaboration with cross functional stakeholders to deliver best-in-class, shopper-centric experiences across all touchpoints. Further, this leader will partner closely with Brand General Managers and Customer Development leadership to drive digital share, omni share, and digital penetration. This role oversees a team of 5 demand creation leaders across our Business Units and Walmart and Sam’s Club customers.

Requirements

Bachelor’s degree
7+ years in digital media, CPG marketing, performance and retail media, or eCommerce
Experience owning and executing performance media in large RMNs – Amazon Ads, Target Roundel, etc
Proven success managing: Walmart Connect (WMC) relationships, Retail merchant partnerships, Omnichannel demand creation strategies, Integrated and full funnel media plans, Agency relationships
Expertise and knowledge: (required) Retail media ecosystems, Retail media tools (e.g. Pacvue), Performance marketing and analytics, Digital media – display, social, CTV, programmatic

Nice To Haves

Significant experience leading growth for Walmart and/or Sam’s Club

Responsibilities

Own and lead end-to-end demand creation strategy across Walmart and Sam’s Club
Develop full-funnel (awareness → conversion → loyalty) programs tailored to high-frequency, replenishment categories across paid (national & retail media levers), organic (e.g. digital shelf and merch) and other omnichannel marketing levers (e.g. influencer, social, CRM, etc)
Align strategies to: Joint Business Plans (JBPs), Category growth goals, Retailer priorities and key moments (seasonal, promotional, innovation)
Drive business outcomes including revenue, share growth, and profitability
Establish clear roles of media, content, digital shelf, and in-store activation within the shopper journey and digital growth formula
Drive efficient ways of working in multi-functional “PODs” team model to strengthen one integrated plan for Walmart
Serve as the primary point of contact and relationship owner for dedicated Ads leadership.
Lead joint business planning with WMC, including: Annual and quarterly media strategies, Test-and-learn roadmaps, Optimizations and Reporting
Influence and secure: Beta opportunities and new ad products, Enhanced data access and measurement capabilities, Preferred positioning and visibility opportunities
Conduct regular performance reviews with WMC and MAP to drive accountability and optimization – Quarterly Business Review (QBR) for executives and dedicated team
Champion superior customer experience, ensuring: Seamless and intuitive path-to-purchase, Clear product differentiation and benefit communication, Consistency across retail media, PDPs, search, and in-store touchpoints
Identify improvements in: Shopper engagement and conversion, Navigation and discoverability, Overall digital shopping experience
Influence decisions that improve customer satisfaction, trust, and loyalty in sensitive and functional categories
Co-own total retail media strategy and investment, including WMC and Sam’s MAP in partnership with Head of Demand Creation and Customer Development Leadership
Execute and optimize: Channel roles (search, display, onsite, offsite), Budget allocation and phasing, Audience segmentation strategies
Oversee execution of: Sponsored search (high-intent capture), Display and conversion-driving placements, Retargeting and full-funnel programs
Monitor KPIs to drive growth
Drive continuous improvement through structured test-and-learn programs
Champion position digital shelf as a core lever for growth in replenishment-driven categories
Advocate for product pages to deliver: Clear functional benefits (e.g., absorbency, comfort, protection), Highlight value, tier and pack-size advantages, Conversion, clarity and trust in our portfolio
Identify improvements for our brand discovery team to execute: Content quality (images, A+ content, videos), Search optimization and taxonomy alignment, Ratings, reviews, and social proof strategies
Translate data into clear executive narratives and recommendations that influence enterprise investment decisions and cross functional best practices
Foster a high‑performance, enterprise‑first culture grounded in data, accountability, and continuous learning
Leverage our measurement tools to drive performance improvements
Translate data into clear, actionable insights that inform strategy and investment
Ensure consistent reporting cadence and executive-level storytelling
Set direction for clear, compelling, and conversion-focused creative to agency and stakeholder
Own strategy, scope, and performance management for retail media and commerce marketing agency teams on Walmart & Sam’s Club
Set clear expectations and alignment with your team to deliver on brand, retailer and commerce priorities to close the sale
Ensure timely and accurate delivery of assets for Walmart & Sam’s Club programs
Lead, develop and inspire a team, while shaping future resource models, building a talent bench and extending impact beyond direct reports
Manage external partners, including agencies and platform partners
Drive alignment and influence across internal and external stakeholders
Responsible for guiding team through development of annual operating plan (AOP) including onsite investment mix strategy & agency tactical briefing.
Establish strong ways of working, governance, and operating models
Build capabilities in self, direct, and organizational Demand Creation team