Director, Omnichannel Marketing Capabilities

Neurocrine Biosciences • San Diego, CA

16h

About The Position

Responsible for leading a centralized team who builds, evolves, and operationalizes omnichannel marketing capabilities for all Neurocrine products, focused on HCP and Consumer/Patient audiences. This role defines the strategy and roadmap for how omnichannel capabilities evolve to meet current business needs and future portfolio and pipeline requirements. The role combines strategic capability development with hands-on delivery oversight, ensuring campaigns are executed effectively, efficiently, and in alignment with business and customer needs. The position partners cross-functionally to drive process optimization, scale best practices, and enable high-quality omnichannel experiences through strong people leadership, operational excellence, and continuous innovation. This leader also stays up-to-date with industry trends and best practices to continuously improve the omnichannel capability strategy and deliver impactful results.

Requirements

• BS/BA degree in marketing, business, health policy, scientific or related field AND 12+ years of relevant experience in pharmaceutical/biotech marketing and sales OR Master's degree in marketing, business, health policy, scientific or related field AND 10+ years of similar experience as noted above
• Experience leading a team and successfully managing direct reports
• Demonstrated capabilities in the areas of strategic thinking, initiative, problem solving and creativity with experience effectively applying those skills to data-driven marketing, audience segmentation, performance analytics, next best action/personalization, and AI-enabled marketing capabilities
• Expertise in scalable content operations, modular content, workflow optimization, governance, and production frameworks
• Experience with marketing technology ecosystems including CRM (Veeva Vault CRM), CMS (Contentful), marketing automation (Salesforce Marketing Cloud), analytics (Google Analytics, PowerBI), consent management (OneTrust), and/or other emerging technologies
• Strong understanding of legal and regulatory frameworks for promotion, pharma industry guidelines and compliance issues
• Strong project management experience, including superior analytical and planning skills
• Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization
• Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively
• Evaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impact
• Superior interpersonal skills, ability to understand perspectives, and effectively bridge significant differences across functional organizations, across cultural differences, and among executives
• Strong team-orientation with the ability to influence, lead, negotiate and work effectively at all levels in a matrixed and multi-cultural environment
• Highly communicative and maintains transparency both internally and externally
• Ability to manage multiple projects, set priorities, and meet deliverables
• Effective, confident, and inspiring leadership skills
• Excellent verbal and written communication; presentation skills are required along with strong project and process management capabilities

Responsibilities

• Build the strategic design, execution and analysis of the Omnichannel Marketing capability. Educates on the optimal approaches and considerations. Challenges the current thinking to drive digital transformation for the organization
• Lead the enterprise omnichannel capabilities’ function, responsible for building, scaling, and operationalizing cross-channel marketing capabilities that enable personalized, data-driven customer engagement across brands and audiences
• Build, mentor, and lead a high-performing omnichannel capabilities team, fostering innovation, operational excellence, strategic thinking, and continuous development
• Oversee omnichannel operations, including prioritization, resource planning, vendor management, and delivery of cross-channel marketing campaigns
• Contributes to/ influences tactical planning by providing direction on operational know-how across digital channels (Media, CRM, Websites, IVA, email, etc.)
• Lead evaluation, implementation, and integration of marketing technology platforms, including customer data platform, content management systems, marketing automation, consent management, and marketing analytics
• Works closely with cross functional partners in the commercial organization to leverage AI/ML analytics to deliver omnichannel programs and seamless digital operations for the commercial organization
• Helps establish processes and clear governance and operating model for analytics enabled omnichannel engagement across the organization.
• Drive adoption and maturity of omnichannel capabilities through change management, stakeholder alignment, training, measurement frameworks, and operational integration into commercial ways of working
• Oversees the management of agency/vendor partners and manages the budget in support of Omnichannel projects
• End-to-end project management and execution; tight coordination with IT, Operations, Marketing, Sales, and external agency partners and vendors to ensure seamless integrations
• Ensure compliance with all privacy, consent, data governance, quality and security policies
• Drive forward the importance of omnichannel as a key commercial capability, evolve the role, determine the best uses of people, process, and technology to increase customer engagement
• Performs other job-related duties as assigned

Benefits

• retirement savings plan (with company match)
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director