Manager, Omnichannel & Promotional Marketing

ELC Beauty LLC•Blaine, MN

1d•$76,500 - $125,650

About The Position

The Manager of Omnichannel & Promotional Marketing is a critical role responsible for ensuring seamless and effective vision, strategy, and delivery of digital tools that support the physical salon, artist, and guest experience. This role is responsible for supporting the global vision and strategy, while also delivering upon the execution for North America. The role supports key initiatives within a salon omni-channel journey, delivering incremental artist and guest satisfaction, incremental salon visits, improved salon efficiencies, and guest retention and advocacy. The manager will cultivate and maintain a strong network of partners & vendors, as well as support new digital initiatives that transform ways of working and business impact, ensuring rapid adoption and optimal execution of all tools, technologies, best practices, enhancements and more to build brand equity and fuel profitable growth throughout the ecosystem. Examples of tools include hair & scalp check technologies for stores & salons, salon appointment booking experiences, marketing libraries for salons and sales teams, and salon e-commerce support. The manager will also be the marketing liaison for key digital partners within the organization, such as with Aveda’s e-commerce businesses and networks, and will support the overall omnichannel promotional strategy and calendar.

Requirements

Bachelor’s degree required, MBA a plus
10+ years of experience of related marketing experience and at least 2 years’ experience in omnichannel related
5-10% travel time
Proven consumer marketing experience in creating Omni-channel experiences that will drive traffic across channel ecosystem via high conversion experiences that fuels loyalty and increasing lifetime value of consumer.
Problem solving and thought leadership skills
Proven success leading direct communication and traffic driving programs across channels
Excellent financial, quantitative and analytical skills
Demonstrated ability to lead projects requiring synthesis of data into actionable insights
Ability to work consistently and urgently in a faced-paced environment
Knowledgeable about CRM tools, asset management tools, emerging digital technologies and omnichannel capabilities
Excellent communication, presentation, cross functional collaboration and relationship building skills are critical
Responsible at managing vendor partnerships
Authentic Alignment with the Aveda Mission

Responsibilities

Support key initiatives within a salon omni-channel journey, delivering incremental artist and guest satisfaction, incremental salon visits, improved salon efficiencies and guest retention and advocacy.
Cultivate and maintain strong network of partners & vendors, as well as support new digital initiatives that transform ways of working and business impact, ensuring rapid adoption and optimal execution of all tools, technologies, best practices, enhancements and more to build our brand equity and fuel profitable growth throughout our ecosystem.
Be the marketing liason for key digital partners within the organization, such as with Aveda’s e-commerce businesses and networks, as well as support the overall omnichannel promotional strategy and calendar.