Associate Director, Omnichannel

Just Global

About The Position

The Associate Director, Omnichannel Activation is accountable for driving all aspects of omnichannel media activation across programmatic and paid social, including the incorporation of cross-channel strategy into connected, story-driven, full-funnel media experiences. Working in close collaboration with media strategy, client services, analytics, operations, and activation leads, you will lead and drive campaign strategy and execution across the full campaign life cycle. This includes planning support, platform strategy, audience development, budget stewardship, optimization, reporting, quality control, and marketplace innovation across programmatic and paid social channels. The Associate Director, Omnichannel Activation will be expected to help educate the agency on platform capabilities, cross-channel activation best practices, emerging media opportunities, and evolving marketplace trends through meeting facilitation, documentation, training, and POV creation. You are passionate about digital media activation and its role in the broader marketing communications ecosystem. You possess a strong understanding of the programmatic and paid social landscape and will support the continued growth, integration, and sophistication of Just Global’s omnichannel activation practice.

Requirements

7+ years of experience in a digital marketing environment, agency and/or client-side experience preferred
7+ years of experience across digital media activation, with strong expertise in programmatic and/or paid social platforms
Demonstrated experience leading omnichannel activation across programmatic and paid social channels
Experience managing complex B2B media programs across multiple clients, platforms, markets, or business objectives
5+ years managing a team of direct reports
Proven ability to lead senior client conversations, develop strategic recommendations, and oversee high-quality execution

Responsibilities

Holistic ownership of client accounts, including activation strategy, planning inputs, budgeting, execution oversight, optimization, and reporting across programmatic and paid social channels
Provide strategic and executional support to team members across a variety of clients with differing levels of complexity, maturity, and business objectives
Integrate programmatic and paid social strategy into overall agency planning and oversee execution across media platforms, specialists, and managers
Partner closely with media strategy and account teams to translate client objectives into actionable omnichannel media recommendations
Troubleshoot platform, pacing, tracking, creative, audience, and measurement issues, working with internal teams and media partners to resolve as needed
Proactively communicate with client and internal teams, prepare call agendas, and follow up with clear recaps and next steps
Oversee in-platform maintenance, optimizations, QA, and campaign governance across programmatic and paid social platforms
Oversee regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, while identifying recommendations for optimizations and strategic test opportunities
Produce, review, and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness across programmatic and paid social campaigns
Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
Ensure tactics, vendors, platforms, and data solutions utilized are privacy compliant and aligned with internal processes, client requirements, contractual agreements, and applicable regulations
Ensure omnichannel activation teams are accurately tracking all financial processes in a timely manner
Review and approve final, client-ready work product
Determine tracking, targeting, buying, optimization, and measurement guidelines for specific accounts
Work closely with activation, operations, and media leadership to drive improved processes, consistency, and best practices across clients
Exhibit the ability to anticipate, diagnose, and solve problems across channels
Own and foster growth in relationships with agency partners, publishers, platforms, and technology vendors, where applicable
Identify and deliver new and innovative media solutions to address client business issues and challenges, including POVs and recommendations delivered in partnership with Client Services
Support agency account growth initiatives through strategic thinking, strong activation leadership, and proactive identification of new opportunities
Onboard new clients with excellence by embodying our "Be One Team" value and collaborating with all internal teams and stakeholders throughout the onboarding process
Translate marketing goals, audience insights, brand positioning, and business objectives into viable media communication strategies across programmatic and paid social channels
Drive high-value customers to interact with our clients’ products and services through thoughtful audience, channel, platform, and creative activation strategies
Discover and deliver new and innovative solutions for executing omnichannel campaigns based on specific client business issues and challenges
Work closely with account and media leads to build and maintain strong senior client relationships across a select group of accounts
Support the development and delivery of agency RFP responses and pitches, as applicable
Contribute to the creation of customer case studies, success stories, and award submissions
Keep pace with programmatic, paid social, digital media, data, privacy, measurement, and platform trends
Maintain a strong understanding of the digital media landscape and how programmatic and paid social intersect with broader media strategy, customer journeys, and full-funnel marketing
Specialize in topics that require cross-team collaboration, providing agency guidance and POV development as applicable
Identify marketplace innovation opportunities and bring forward relevant recommendations for clients and internal teams
Participate in and contribute to agency thought leadership initiatives, as applicable
Foster a team environment that yields strong individual and team performance, knowledge sharing, accountability, and collaboration
Be a role model and advocate for teamwork and collaboration across the agency and with partners
Directly manage, mentor, and coach team members, ensuring best practices are shared, adopted, and maintained
Support career development, performance management, and ongoing skills growth for direct reports and broader activation team members
Manage vendor, platform, and partner relationships that facilitate account growth, campaign performance, and innovation
Ensure process and activation best practices are used across programmatic and paid social teams
Mentor team members on omnichannel activation best practices, platform capabilities, campaign execution, optimization, QA, and internal processes
Support internal training and development initiatives specific to programmatic, paid social, omnichannel activation, and internal process excellence