Omnichannel E-Commerce Manager (CPG)

Acosta•Charlotte, NC

2d•Hybrid

About The Position

This position is hybrid, requiring 3 days a week in the office and involves travel. The role focuses on partnering with the sales team to accelerate measurable omnichannel sales growth for clients. You will support multiple CPG brands across retailer omnichannel platforms, delivering integrated marketing strategies and execution across digital and in-store touchpoints in partnership with retailers.

Requirements

High School Diploma or GED required
5+ years of experience in business, customer management, or a related field, with a strong e-commerce background in multi-channel retail
Strong retail consumer marketing strategy development and execution experience
Hands-on experience with digital shelf management, content optimization, and online merchandising strategies
Analyze performance data and translate insights into actionable strategies
Experience supporting budget planning, performance tracking, and reporting

Nice To Haves

Bachelor’s degree preferred
Familiarity with retailer-specific e-commerce processes preferred
Strong project management and cross-functional collaboration skills
Worked in platforms such as PIM, DAM, and content management systems preferred

Responsibilities

Partner with clients to define retail marketing objectives, performance metrics, and growth strategies.
Build and maintain strong relationships with retailer marketing teams.
Collaborate cross-functionally with account teams to align in-store and online strategies to build effective marketing strategies.
Lead campaign planning, activation, and performance optimization across digital and in-store media for our clients.
Evaluate digital shelf conditions by assessing product content and performance against retailer standards and best-in-class benchmarks.
Be the go-to-resource on retailer marketing, helping sales teams and clients understand retailer priorities, platforms, and best practices to drive stronger share of voice in the retail environment.
Collaborate with other E-Commerce managers and directors across the organization for best practices and enhance overall service offerings.
Lead themed multi-brand marketing campaigns in collaboration with retailer marketing teams, unlocking more effective and strategic retailer marketing solutions for clients.
In partnership with retailer marketing teams, lead and host client webinars to help educate, inform, and strengthen retailer marketing alignment.
Support sales team leaders in driving new business opportunities by developing sell sheets and presenting retail marketing capabilities and resources.
Travel to meet with clients for in-person meetings approximately every 8 weeks.