Omnicanal Créatrice(teur) de contenu / Omnichannel Content Creator

Pfizer•Kirkland, QC

3d•CA$73,650 - CA$122,750•Hybrid

About The Position

Pfizer is seeking a creative and forward-thinking Omnichannel Content Creator to bring global campaigns to life in our markets. You will be responsible for overseeing and managing all aspects of our content creation in the relevant channels for our market. Working closely with brand managers, you will play a crucial role in driving content creation, developing and executing content plans that align with our business/brand objectives and engage our target audiences. You will work with a variety of platforms and tools, including GenAI, to generate and refine content, and design tools to edit and localize visual elements for digital channels. Working closely with local marketers and the Go-To-Market Excellence team, you will combine creative intelligence, editorial precision, and GenAI fluency to tailor messaging, visuals, and formats for regional needs. This role suits you if you enjoy combining creativity with technology, thrive on collaboration, and want to shape how Pfizer communicates with its audiences.

Requirements

Relevant degree education (e.g. marketing, communication, business or equivalent)
Strong experience within digital marketing and content creation; experience in digital agency environments preferred
Proven track record in ability to work and multi-task under pressure, respond quickly to changing situations in complex project environments, prepare responses/narrative quickly and clearly and use personal initiative
Strong story telling skills within different content formats
Communication (verbal and written) and collaborative skills to build and maintain productive relationships
Fluently bilingual (French/ English)
Understanding of PAAB process and requirements
Expertise in the Adobe Suite (Canva, Adobe Creative Cloud), website analytics tools and website CMS
Basic knowledge of marketing automation

Nice To Haves

Familiarity with GenAI tools and AI-assisted creative workflows is a plus
Commitment to continuous learning, proactively exploring new technologies and tools to enhance creative effectiveness
Detail-oriented, with the ability to deliver high-quality work under multiple, critical deadlines
Proactive and self-directive mindset

Responsibilities

Content creation and timely implementation to relevant digital channels
Localize and adapt global or regional content to meet market, cultural, and regulatory requirements such as PAAB across digital channels
Plan, create, and edit engaging visual and written content that aligns with brand and campaign objectives
Ensure consistent application of Pfizer’s brand voice and identity across all touchpoints
Obtain and apply required internal approvals for promotional content
Understand briefs and collaborate with marketers to ensure needs are met
Build and maintain reusable GenAI prompt libraries and content templates as well as image libraries
Tag content effectively, maximizing discoverability and re-use within the DAM
Champion the adoption of GenAI and new content technologies to improve creative output and speed to market
Collaborate with Go-To-Market Excellence team on Omnichannel initiatives aligned to key brand priorities.
Liaise with Content Creators across markets to share and leverage best practices, including active participation in Communities of Practices.