Content Creator

GoTo FoodsSandy Springs, GA

About The Position

GoTo Foods is looking for a highly creative, social-first Content Creator who lives at the intersection of storytelling, design, video, and culture. This role is responsible for developing engaging content that connects with audiences across channels and social media platforms to drive brand awareness, engagement, demand and sales generation. The ideal candidate is a trend-savvy creator who understands how content performs across channels, can move quickly from concept to execution, and uses data and insights to continuously optimize performance. If you're constantly capturing ideas, experimenting with new formats, and thinking about how to stop the scroll, we'd love to hear from you. Please include examples of social media content, video projects, campaign work, and any creator-focused initiatives with your application.

Requirements

  • Proficient in Adobe Photoshop, InDesign, Illustrator, After Effects and Premiere
  • Well versed with a camera for photography and video purposes and a good handle on lighting and composition
  • Knowledge of visual and digital design principles
  • Online and social media fluency
  • Knowledge of the latest photography, video and social media trends and the ability to find ways to adapt these into strategic designs within the organization’s brand
  • Ability to create and edit video for Web and social media
  • Ability to convey clear, concise information in verbal, written, electronic, and other communication formats; and to demonstrate active listening while engaging others
  • Ability to develop and maintain positive business relationships and foster an environment of mutual respect, understanding, trust, and support
  • Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner
  • Ability to work under time constraints to ensure critical deadlines and quality standards are met in a fast-paced, deadline-driven environment that requires attention to detail and big picture thinking; and to effectively prioritize work
  • Ability to work independently as well as collaboratively with seasoned creative and marketing teams
  • Ability to adapt and adjust planned work through assessing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks

Nice To Haves

  • Bachelor's Degree Design, art, video production, marketing, or other creative related field of study
  • Experience in varied media (e.g., digital, social, print, broadcast, etc.)
  • 2-4 years experience in video, photography, and/or marketing
  • Exceptional portfolio that showcases creativity, visual skills, high graphic standards, and solid conceptual, color and layout skills through static, dynamic, and interactive media
  • Retail, restaurant, food, or beverage experience
  • Knowledge of layout, color, grids, icons, typography, proportion, photography, motion/rich media, and brand to create elegant, smart solutions and high-quality deliverables

Responsibilities

  • Developing engaging content that connects with audiences across channels and social media platforms to drive brand awareness, engagement, demand and sales generation.
  • Understanding how content performs across channels.
  • Moving quickly from concept to execution.
  • Using data and insights to continuously optimize performance.
  • Capturing ideas, experimenting with new formats, and thinking about how to stop the scroll.
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