OFI Communications and Engagement Specialist

State of Maine•Augusta, GA

1d•Hybrid

About The Position

The OFI Communications and Engagement Specialist connects the Office for Family Independence (OFI) with the people and communities it serves, supporting client satisfaction and improving access to information and services. The role manages public-facing website and social media content, collaborates on outreach, assists with client service surveys, and analyzes communication and client service data to identify trends, gaps, and opportunities for improvement. It translates complex program and policy information into clear, accurate, accessible communications for clients, partners, and the public. The position draws on information from website and social media analytics, newsletters, webinars, surveys, and other feedback to help leadership understand client needs and improve OFI’s responsiveness. It supports outreach planning, identifies priority audiences, and evaluates whether communications and engagement efforts reach the people who need the information. The specialist collaborates with the Associate Director of Communications, OFI program directors and managers, the Business Technology division, Program Administrators, contracted website and communication vendors, and other DHHS offices. The position reports to the Supervisor of Constituent Services and works Monday through Friday. It is based at 109 Capitol Street in Augusta, Maine, with partial telework possible with management approval. The State of Maine Department of Health and Human Services provides health and social services to approximately a third of the state’s population. OFI connects Maine families to services and programs, including determining eligibility for MaineCare (Medicaid), SNAP, and TANF, and issuing SNAP and TANF benefits. OFI also provides services related to training and education, child support, disability determination, and fraud investigation and recovery.

Requirements

Six years of education, training, and/or experience analyzing, evaluating, and/or developing improvements to organizational and/or managerial systems, programs, and practices.
Address experience in the competency areas in the cover letter; applications that do not do so will be deemed incomplete and will not be processed.
Stay organized across multiple projects and deadlines, attend to detail, and manage multiple tasks efficiently.
Use technology for data management, report creation, data analysis for decision-making, and cloud document collaboration.
Evaluate websites for usability and interface design quality tailored to the audience.
Analyze information from multiple sources, identify trends, gaps, and opportunities, and use findings to inform recommendations.
Proficient knowledge of Microsoft Office, webinar management, SharePoint, and Excel spreadsheets for reporting and analysis.
Proficient knowledge of Google Analytics, Meta analytics, Canva content development including QR codes, Mailchimp, Meta Business Suite and social media strategy, Adobe tools including Acrobat accessibility tools, and Drupal.
Knowledge of confidentiality, language access, website and document accessibility, applicable OFI and DHHS communication rules, plain-language principles, and health literacy.
Establish and maintain effective, collaborative working relationships with staff, co-workers, constituents, other offices, and agencies.
Work under administrative direction and demonstrate urgency in meeting deadlines.
Communicate complex topics professionally, accurately, and understandably, verbally and in writing.
Tailor communications to different audiences and identify appropriate ways to reach people with different needs.
Exercise sound judgment, work independently, and recognize when updated information, guidance, or subject-matter expertise is needed.
Use data, client feedback, and other information to identify opportunities to improve communication and client service.

Nice To Haves

Professional or lived experience with Medicaid, SNAP, TANF, or other government support programs.
Knowledge of state and federal laws, regulations, and rules pertaining to OFI programs and other government systems.
Knowledge of core graphic design concepts.

Responsibilities

Develop and maintain public-facing OFI website content and design in collaboration with website editors, and create social media posts.
Translate complex program and policy information into accurate, accessible plain-language content for clients and the public.
Manage an online OFI Question and Answer repository and create content for newsletters, social media, the website, and other communication channels.
Update website pages as programs, policies, and services change, using Drupal, and coordinate with DHHS’s website vendor, InforME, on new pages, features, and changes.
Communicate with co-workers, the public, and other agencies through meetings, webinars, in-person communication, email, website updates, social media, newsletters, and other methods.
Gather and analyze data from the website, newsletters, webinars, social media, client service surveys, and other sources to assess audience reach, messaging, and client service.
Review information from multiple sources to identify trends, gaps, emerging issues, and opportunities to improve communications and client experience.
Track and prepare monthly and quarterly reports on OFI communications and client service across the state.
Develop executive summaries that communicate important findings and trends to management.
Use data and client feedback to identify opportunities to improve communication and client service.
Support outreach planning, identify priority audiences, and help evaluate the effectiveness of communications and engagement efforts.

Benefits

13 paid holidays and more than three weeks of vacation leave annually; vacation accrual increases with service, and overtime-exempt employees receive personal leave.
12 days of sick leave per year.
The State pays 85%–95% of employee-only health insurance premiums, depending on salary.
A 5% employee-only health insurance premium credit for eligible participation.
The State pays 100% of employee-only dental insurance premiums.
The State contributes an amount equivalent to 14.06% of employee pay to Maine Public Employees Retirement System (MainePERS).
Gym membership reimbursement of up to $40 per month.
Health and dependent care flexible spending accounts.
Eligibility for Public Service Student Loan Forgiveness through the State’s qualified-employer status.
Employee assistance through the Living Resources Program.
Six weeks of fully paid parental leave for employees welcoming a child, including non-birthing and adoptive parents.
Voluntary deferred compensation through a MaineSaves 457(b) account.