OFI Communications and Engagement Specialist

State of Maine•Augusta, ME

1d•$23 - $32•Hybrid

About The Position

The OFI Communications and Engagement Specialist connects the Office for Family Independence (OFI) with the people and communities it serves, supporting client satisfaction and improving access to information and services. The position manages public-facing website and social media content, collaborates on outreach, assists with client service surveys, and analyzes communications and client service data to identify trends, gaps, and opportunities for improvement. It translates complex program and policy information into clear, accurate, accessible communications for clients, partners, and the public. The Specialist uses information from website and social media analytics, newsletters, webinars, client surveys, and other feedback to help leadership understand client needs and improve OFI’s responsiveness. The role also supports outreach planning, identifies priority audiences, and evaluates whether communications and engagement efforts are reaching the people who need the information. It collaborates with the Associate Director of Communications, OFI program directors and managers, the Business Technology division, Program Administrators, contracted website and communication vendors, and other DHHS offices. The position is based at 109 Capitol Street in Augusta, Maine, with partial telework permitted with management approval. It is a full-time position working Monday through Friday and reports to the Supervisor of Constituent Services. The salary range is $23.07–$32.29 per hour, inclusive of a 2.50% recruitment and retention stipend; new State employees begin at Step 1, $23.07 per hour.

Requirements

Six years of education, training, and/or experience analyzing, evaluating, and/or developing improvements to organizational and/or managerial systems, programs, and practices.
Address experience in the stated competency areas in the cover letter; otherwise, the application will be deemed incomplete and will not be processed.
Ability to stay organized across multiple projects and deadlines, attend to detail, and manage multiple tasks efficiently.
Ability to use technology for data management, report creation, data analysis, decision-making, and cloud document collaboration.
Ability to evaluate websites for usability and interface design quality tailored to the audience.
Ability to analyze information from multiple sources, identify trends, gaps, and opportunities, and use findings to inform recommendations.
Proficient knowledge of Microsoft Office, webinar management, SharePoint, and Excel spreadsheets for report generation and analysis.
Proficient knowledge of Google Analytics and Meta analytics.
Proficient knowledge of Canva content development, including QR codes; Mailchimp; Meta Business Suite and social media strategy; Adobe Suite, including Acrobat accessibility tools; and Drupal.
Knowledge of confidentiality, language access, website and document accessibility, applicable OFI and DHHS communications rules, plain-language principles, and health literacy.
Ability to establish and maintain effective, collaborative working relationships with staff, co-workers, constituents, other offices, and agencies.
Ability to work under administrative direction and demonstrate urgency in meeting deadlines.
Ability to communicate complex topics professionally, accurately, and understandably, both verbally and in writing.
Ability to tailor communications to different audiences and identify appropriate ways to reach people with different needs.
Ability to exercise sound judgment, work independently, and recognize when updated information, guidance, or subject-matter expertise is needed.
Ability to use data, client feedback, and other information to identify opportunities to improve communications and client service.

Nice To Haves

Professional or lived experience with Medicaid, SNAP, TANF, or other government support programs.
Knowledge of state and federal laws, regulations, and rules pertaining to OFI programs and other government systems.
Knowledge of core graphic design concepts.

Responsibilities

Develop and maintain website content and design with website editors, enhancing OFI’s public-facing maine.gov website.
Create social media posts and engaging content for OFI’s newsletter, website, and other communication channels.
Translate complex program and policy information into clear, accurate, accessible plain-language content.
Manage an online OFI Question and Answer repository to guide responses to common questions from clients and the public.
Maintain and update OFI website information as programs, policies, and services change, and coordinate with DHHS’s website vendor, InforME, on new pages, features, and changes to the Drupal website.
Communicate verbally and in writing with co-workers, the public, and other agencies through meetings, webinars, in-person communication, email, website updates, social media, newsletters, and other channels.
Gather and analyze data from websites, newsletters, webinars, social media, client service surveys, and other sources to assess audience reach and client service.
Review information from multiple sources to identify trends, gaps, emerging issues, and opportunities to improve communications and client experience.
Track and prepare monthly and quarterly reports on OFI communications and client service across the state.
Develop executive summaries that communicate important findings and trends to management.
Use data and client feedback to identify opportunities to improve how OFI communicates with and serves clients.
Support outreach planning, identify priority audiences, and help evaluate the effectiveness of communications and engagement efforts.

Benefits

13 paid holidays and at least three weeks of annual vacation leave, with vacation accrual increasing with years of service.
Personal leave for overtime-exempt employees.
12 days of sick leave per year.
State contribution of 85%–95% of employee-only health insurance premiums, depending on salary.
A 5% employee-only health insurance premium credit for participation in the applicable program.
State-paid employee-only dental insurance premiums.
State contribution equivalent to 14.06% of employee pay toward the Maine Public Employees Retirement System.
Gym membership reimbursement of up to $40 per month.
Health and dependent care flexible spending accounts.
Eligibility for Public Service Student Loan Forgiveness.
Employee assistance program through the Living Resources Program.
Six weeks of fully paid parental leave for employees welcoming a child, including non-birthing and adoptive parents.
Voluntary deferred compensation through a MaineSaves 457(b) account.