Offline Media Coordinator

Situation Group • New York, NY

11d • $50,000 - $66,300 • Hybrid

About The Position

Situation, a full-service agency building passionate communities for live experience-based clients like WICKED on Broadway and The Metropolitan Opera, seeks an Offline Media Coordinator to support the planning and execution of TV, radio, and OOH media campaigns across the agency’s portfolio of full-service clients. This role will report to the Media Planning Supervisor and will assist in the development of offline media strategies to effectively meet client goals and objectives. The selected candidate will demonstrate a basic understanding of the offline media lifecycle across standard channels like TV, Radio and OOH, and will have a strong attention to detail with at least 1-2 years of experience in an agency environment. In this role, you will work alongside the Media Planning Supervisor and collaborate with other Digital Media Planners, Account Teams, Project Managers and external partners to manage and execute offline media strategies for clients across Broadway, Attractions, and Arts & Culture verticals. You will support end-to-end media planning and execution of offline media campaigns, from initial proposals/RFPs to vendor selection, campaign maintenance, post-campaign reporting, budget maintenance and reconciliation. The ideal candidate will be detail-oriented, a self-starter, and eager to take on new challenges. Our office is located in midtown Manhattan and we are currently working in-office four days per week.

Requirements

• 2-3 years of experience either buying or planning offline media (TV, Radio, OOH,, etc.)
• At least 1-2 years of experience working within an agency environment
• Proficiency in Google Suite and Microsoft Excel
• Detail oriented with an ability to manage to multiple tasks and deadlines simultaneously

Nice To Haves

• Experience with Asana and Prisma a plus

Responsibilities

• Work collaboratively with internal teams to support the execution of successful offline media campaigns - teams may include Media Planning, Search, Analytics, Creative and Client Services
• Maintain day-to-day communication with TV, Radio, and OOH media vendors and agency partners under the direction of senior team members
• Attend regular offline media meetings with designated platform reps. Ensure notes are taken and action items are documented within Asana
• Support senior team members in developing offline media plans for full-service media clients
• Monitor campaign budgets through weekly pacing to ensure delivery and accuracy. Make recommendations to reallocate funds when appropriate
• Request TV and radio logs and proof of purchase from all vendors regularly as part of documentation process
• Support with reporting by requesting post-logs and performance data from Situation’s offline media partners
• Stay on top of industry trends within offline media channels and regularly share findings with the wider team

Benefits

• Health care plan (medical, dental, and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed