Off Premise Sales Representative

Adams Beverages Nc•Birmingham, AL

About The Position

The Sales Representative maintains a strong retail focus in support of company sales objectives, including volume, distribution, market share, and customer service. The role is responsible for growing the company portfolio in an assigned territory or market and may require additional qualifications for specific market channels. The position reports to the Area Sales Manager and is classified as exempt from overtime calculations under the FLSA. The representative sells to and supports assigned retail accounts through regular calls, consultative selling, merchandising, pricing and shelf management, inventory oversight, and execution of company and supplier programs. The role also includes customer planning, communication with management and sales teams, administrative and credit-related duties, and compliance with company safety and vehicle policies. With appropriate development, representatives may have opportunities to advance to Assistant Area Sales Manager or Area Sales Manager roles, or pursue opportunities in Operations.

Requirements

  • Knowledge and experience in sales and company objectives.
  • Excellent oral and written communication skills for interacting with customers.
  • Above-average presentation skills.
  • Excellent interpersonal skills.
  • Excellent computer skills in sales programs.
  • Excellent organizational skills.
  • Ability to handle cased beer and meet the physical demands of the role.
  • Ability to work with minimal supervision.
  • Ability to work a flexible schedule to complete job duties.
  • Ability to anticipate and solve practical problems or resolve issues.
  • Enthusiastic team player interested in positive company growth.
  • Clean, valid driver’s license held for a minimum of 60 months and ability to safely operate a motor vehicle.
  • Ability to talk and hear; often sit and use hands and fingers; frequently stand, walk, reach, climb or balance, and stoop, kneel, crouch, or crawl; and lift and manage packages weighing up to 35 pounds freehanded to chest height. Lifting above this limit requires an appropriate lift system or lift truck.
  • ABC Permit for peddling alcoholic products where necessary.

Nice To Haves

  • Bachelor’s degree or equivalent in Business or Marketing is preferred.
  • Sales experience in a beverage or CPG company is preferred.

Responsibilities

  • Make regular calls to assigned retail accounts to sell volume, increase distribution, merchandise products, and monitor pricing and shelf management.
  • Use consultative, information-based selling and communicate product features, benefits, styles, portfolio knowledge, and profit-margin analysis.
  • Meet volume targets, achieve distribution and new-package gains, and meet monthly Pay for Performance objectives.
  • Execute supplier and company programs, including market surveys.
  • Manage cold boxes and warm shelves, execute displays, pack out backroom stock, secure first-position placement for portfolio brands, communicate point-of-sale and pricing information, rotate products using first-in, first-out practices, and prevent out-of-stocks.
  • Make retail inventory decisions using sales history, climate changes, competitive activity, and promotional activity.
  • Establish and maintain customer relationships; use sales histories and BUSCH selling skills in sales presentations; develop localized growth plans; understand target consumers by account; and address key customer needs.
  • Manage price to the consumer based on cost of goods, pursue features that support retailer margins, and communicate competitive price changes to the Area Sales Manager.
  • Use Encompass, Encompass Mobile, Microsoft Outlook, and a tablet or iPad; understand chain initiatives and programming, pricing, and weekly advertising sheets.
  • Communicate frequently with the direct manager and sales team, complete daily paperwork and company documents, and communicate company credit and accounts-receivable processes.
  • Collaborate with accounting to collect past-due balances and provide management with feedback on promotions, market data, and competitive activity.
  • Attend weekly meetings, discuss store-level issues and opportunities, and roll up competitive trade activity.
  • Follow company safety policies and procedures and policies and procedures for company vehicles.
  • Carry out other tasks and responsibilities assigned by management, including attendance, appearance, professionalism, and ongoing development expectations.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service