North Carolina Digital Editor

Lee Enterprises•Winston-Salem, NC

46d

About The Position

The North Carolina Digital Editor leads digital content strategy and production across Lee Enterprises’ eight North Carolina newsrooms, working with editors to expand the reach, frequency, and usefulness of the journalism. The position reports to the executive editor and is a key member of the North Carolina leadership team, based in Winston-Salem, collaborating with the North Carolina editor and Triad leadership, including sports. The role supports coverage planning, newsroom collaboration, and strategies to reach and retain readers. It works with staff in Winston-Salem and Greensboro and community newsrooms in Hickory, Statesville, Morganton, Marion, Mooresville, and Concord, both in person and remotely. The editor helps newsrooms develop evolving coverage packages that may include updates, explainers, video, visuals, newsletters, social posts, and other digital formats. The role identifies opportunities to update, repackage, and redistribute local journalism, and to use approved technology and AI tools efficiently. It also tests and implements digital storytelling and audience strategies, uses performance data to guide decisions, and trains and coaches editors and reporters across the state.

Requirements

Experience building an online audience for a daily newspaper as a content producer, an editor, or both.
A bachelor’s degree combined with newsroom experience.
Strong ethical compass, news judgment, quick decision-making, robust work ethic, and willingness to collaborate.
Understanding of how to drive digital audiences to content and keep subscribers engaged.
Ability to work with staff across the listed North Carolina newsrooms both in person and remotely.

Nice To Haves

Familiarity with Blox, the company’s content management system.
Familiarity with AI tools used for brainstorming, reframing existing content, and tweaking headlines.
Familiarity with Grammarly.
Hands-on experience with Facebook, Instagram, and X.

Responsibilities

Develop evolving digital coverage packages, including updates, explainers, video, visuals, newsletters, social posts, and other formats.
Work with editors and content producers to identify opportunities to update, repackage, and redistribute strong local journalism.
Use approved technology and AI tools to make content workflows more efficient.
Contribute to North Carolina coverage planning and strategy, strengthen collaboration among newsrooms, and develop approaches to reach and retain readers.
Test and implement digital storytelling and audience strategies.
Use performance data to inform decisions.
Provide training and coaching to editors and reporters across the state.