North America Consumer and Gaming Creator Lead
About The Position
About the Role The One HP Creator Specialist is HP’s central owner for building and scaling a best-in-class Creator & Influencer ecosystem across CPS, Printing and Gaming (HyperX Peripherals and HyperX OMEN) in North America. Sitting within the One HP North America team, this role is responsible for designing, executing, and optimizing an always-on and campaign-based creator engine that drives authentic storytelling, cultural relevance, and measurable business impact across the full HP portfolio. This role brings together creator-led productivity, everyday technology storytelling and gaming culture —ensuring HP shows up cohesively across platforms, audiences, and moments. You will own creator strategy end-to-end: from sourcing and contracting, to briefing and content QA, to integration across paid media, earned PR, events, sponsorships, and retail. You will partner closely with several teams, including Gaming Marketing, Brand Marketing, Retail Marketing, Comms/PR, Internal Media, Category/Planning, Alliances, and Insights & Performance, and serve as a connective tissue across teams to unlock cross-portfolio opportunities and shared creator learnings.
Requirements
- 5–7+ years of experience in creator/influencer marketing, ideally across consumer tech, productivity, gaming or lifestyle categories.
- Proven ability to run end-to-end creator programs: strategy, sourcing, contracting, briefing, execution, amplification, and reporting.
- Deep fluency in creator ecosystems, alongside strong understanding of productivity, creative, and everyday tech audiences.
- Experience working cross-functionally with paid media, PR/earned, retail, events, and alliances to deliver integrated outcomes.
- Strong analytical mindset with comfort in KPIs, optimization, and budget management.
- Excellent communication, stakeholder management, and operational discipline.
Responsibilities
- Creator Program Strategy & Planning (One HP Mindset)
- Creator Sourcing, Vetting & Contracting
- Briefing, Content Creation & Quality Assurance
- Integration Across Paid, Earned, Events & Retail
- Measurement, Optimization & Reporting
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
