Non-Traditional Marketing Manager

Renewal by Andersen•Little Rock, AR

2d•Onsite

About The Position

Renewal by Andersen is seeking a motivated leader for the Non-Traditional Marketing Manager role in Little Rock, AR. This is a hands-on leadership position responsible for generating qualified appointments, developing top talent, and maximizing the success of non-traditional marketing programs throughout Greater Arkansas. The role involves leading a team of appointment setters and an Events Manager to generate qualified sales appointments through various face-to-face channels. Success will be measured by the ability to develop people, optimize field performance, improve appointment generation, and foster a high-energy culture that delivers consistent results.

Requirements

Minimum of 2 years of management experience in field marketing, sales, face-to-face lead generation, or a related industry.
Demonstrated ability to lead, coach, motivate, and develop high-performing teams.
Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
Experience working with performance metrics, production data, and KPI-driven environments.
Excellent written and verbal communication skills.
Strong relationship-building and interpersonal abilities.
Ability to collaborate effectively with employees, leadership, vendors, and business partners.
Strong problem-solving skills and the ability to make decisions in a fast-paced environment.
Willingness and ability to travel regularly throughout the Greater Arkansas territory.
Proficiency with Microsoft Office and aptitude for learning scheduling, reporting, and CRM platforms.
Availability to support field marketing programs during evenings and weekends when business needs require.

Responsibilities

Lead, coach, and develop a team of appointment setters and an Events Manager.
Set clear goals, expectations, and performance standards for the team.
Foster a culture of accountability, recognition, engagement, and continuous improvement.
Maintain a visible leadership presence through regular visits to marketing locations and events.
Drive appointment production, quality, productivity, and overall team performance.
Monitor key performance indicators and analyze trends to identify and implement solutions for improvement.
Ensure marketing efforts consistently generate qualified appointments for the sales team.
Maximize lead generation through retail partnerships, events, community outreach, and alternative marketing channels.
Evaluate marketing locations and event opportunities based on performance and return on investment.
Ensure all locations and events are properly equipped, branded, and positioned for success.
Build and maintain strong relationships with retail partners, vendors, venues, event organizers, and community partners.
Support recruiting efforts by identifying, interviewing, and hiring high-potential team members.
Deliver effective onboarding and ongoing training programs.
Create an engaging environment that promotes long-term employee success and retention.
Maintain appropriate staffing levels to support business growth.
Ensure appropriate coverage across marketing locations, events, and promotional activities.
Schedule team members effectively to support evenings, weekends, and peak business opportunities.
Address performance issues promptly and professionally, developing coaching and improvement plans as needed.
Recognize and reward outstanding performance.
Partner with sales leadership and marketing teams to maximize territory performance.
Work closely with the Business Development team to execute strategic event opportunities.
Ensure marketing-generated appointments are high-quality opportunities that drive sales success.
Communicate results, opportunities, and challenges to senior leadership.