New Home Specialist

EASTWOOD HOMES•Richmond, VA

5d•$60,000 - $100,000

About The Position

Eastwood Homes is a privately held residential homebuilder operating across nine divisions and four states in the Southeast. The New Home Specialist generates new home sales by building relationships with prospective homeowners and realtors, showcasing homes and communities, and guiding buyers through the purchase process. The position is based in the Richmond Division in Richmond, Virginia, and offers a salary range of $60,000 to $100,000 plus commission. The role requires working at least five days per week, including Saturday and Sunday, as well as early evening weekday hours. The specialist may need to commute up to an hour to the assigned model home.

Requirements

2–5 years of sales experience.
Excellent written and verbal communication and customer service skills.
Successful completion of pre-employment drug and background screening.
Ability to commute up to an hour to the assigned model home.
Ability to overcome objections, navigate complex decisions, and guide customers through the sales process confidently and professionally.
Coachable, with a willingness to learn and continuously improve.
Ability to work a minimum five-day work week, including Saturday and Sunday, plus early evening weekday hours.
Must have a clean, dependable vehicle.
Proper business attire and personal hygiene are required to represent the company professionally.

Nice To Haves

Previous experience in new home sales, real estate, outside sales, retail sales, hospitality, or another customer-facing sales environment.
Active North Carolina and/or South Carolina real estate license, or willingness to obtain one as required.

Responsibilities

Create and initiate community marketing campaigns to attract customers, generate referral business, and maintain relationships with local real estate agents.
Understand customers’ needs and how they align with Eastwood Homes’ product design.
Stay informed about local market conditions, competitor activity, and industry trends.
Meet or exceed monthly and annual sales goals while maintaining high customer satisfaction standards.
Use an AI training tool to record customer presentations.
Guide prospective homebuyers through the purchasing process, from initial inquiry through contract execution and closing coordination.
Follow up with prospects, realtors, and current buyers by phone, email, text, and CRM systems.
Maintain model home appearance, signage, marketing materials, and community presentation standards.
Participate in sales meetings, ongoing training, and professional development opportunities.
Demonstrate model homes, floor plans, home features, and available home sites to prospective residents.
Understand architectural plans, blueprints, and site plans.
Facilitate contract documents related to the purchase of a new home.
Work with the community builder to deliver 100% customer satisfaction.