New Home Sales Counselor – Recruitment Opportunities

Falcone Group•Charlotte, NC

47d

About The Position

AmeriCraft Homes is launching a homebuilding company focused on luxury residential communities built around shared experiential lifestyles. With active locations in Myrtle Beach and Mooresville, North Carolina, and future communities planned throughout the Southeastern United States, the company offers an opportunity to join its new operation as it grows. The New Home Sales Counselor guides prospective buyers through the home-buying process, from initial inquiry to closing. The role combines sales expertise with knowledge of the builder’s home designs, communities, and financing options to help customers find a suitable new home while meeting sales targets. The position is based in Charlotte, North Carolina, and business travel may be required.

Requirements

Knowledge of construction processes, floor plans, and building materials.
Experience with mortgage and financing processes.
Strong closing skills and a proven track record of meeting sales goals.
Professional appearance and demeanor.
High school diploma required.
Strong communication, negotiation, and customer service skills.
Familiarity with CRM software and basic computer applications.
Ability to work weekends, when home shopping activity is often at its highest.
Valid driver's license and reliable transportation.

Nice To Haves

Bachelor's degree in Business, Marketing, or a related field preferred.
Active real estate license, required or preferred depending on state regulations.
Two or more years of experience in new home sales, real estate, or a related sales field preferred.

Responsibilities

Greet and engage prospective buyers at model homes, sales offices, or community events.
Present and explain floor plans, community amenities, available lots, and pricing options.
Guide customers through the sales process, including contract writing, options and upgrades selection, and financing referrals.
Follow up with leads generated through walk-ins, online inquiries, referrals, and marketing campaigns.
Maintain accurate records of prospects and sales activity in a CRM system.
Coordinate with mortgage, title, and construction teams to ensure a smooth transaction from contract to closing.
Conduct market research to stay informed on competitor pricing, incentives, and community offerings.
Meet or exceed monthly and annual sales quotas.
Attend and represent the builder at community events, model home events, open houses, and industry functions.
Ensure model homes and sales offices are presentable and well-stocked with marketing materials.
Maintain up-to-date knowledge of available inventory, pricing, and construction timelines.