National Sales Manager, Foodservice
About The Position
Dole Foods of Canada Company, part of Dole Packaged Foods, is seeking an ambitious, results-oriented sales leader to build and grow its Foodservice business across Canada. The National Sales Manager will identify new business opportunities, develop strategic customer relationships, and manage key national and regional accounts. Reporting to the Head of Sales, Retail & Foodservice, this role balances business development, account management, forecasting, profitability management, and strategic planning to deliver immediate results and long-term profitable growth. The position is based remotely in the Toronto area, with flexibility to work in the Markham, Ontario office when needed. Travel of 30–40% is required. The role collaborates with brokers, customers, and internal teams across functions including Marketing, Sales, Operations, Quality Control, Finance, Supply Chain, Production, and Customer Service.
Requirements
- 7–10 years of progressive, successful Foodservice sales experience, with a strong track record in national account management, including non-commercial foodservice accounts or commercial multi-unit foodservice accounts.
- CPG account management experience.
- Exceptional time management, prioritization, and organizational skills, with the ability to meet deadlines, a strong sense of urgency, and a drive for results.
- Strong financial and analytical skills, including comprehension of trade, profitability, and forecasting.
- Ability to communicate with senior leadership within Dole and externally with customers.
- Fact-based selling approach and confidence in negotiations.
- Strong project management skills.
- Proficiency in Microsoft Office applications.
- University degree required.
- Ability to sit and use a computer for extended periods, answer phones, use office equipment, lift 15 pounds, and reach overhead, unless accommodated.
- Ability to travel 30–40%.
Nice To Haves
- Experience managing Affinity.
- A university degree in Business, preferably a Bachelor's degree or MBA.
Responsibilities
- Grow and penetrate non-commercial and commercial foodservice accounts, positioning Dole as a tier-one regional and national supplier through strategic account management, fact-based selling, category insights, and culinary approaches.
- Develop and present sales strategies, including promotional activities, innovation, and menu planning, to achieve or exceed Foodservice business plan objectives.
- Identify new business, channel, and account opportunities; develop strategies to penetrate and increase sales; monitor negotiated business plans; analyze results; and recommend corrective strategies.
- Lead and plan commercial strategies and customer and internal stakeholder calendars to support account penetration and growth.
- Manage trade spend and optimize profitability for client and distributor agreements, tenders, and contracts; negotiate portfolio deals within budgets and profitability plans.
- Develop and lead brokers to achieve targets and build a pipeline aligned with Foodservice sales objectives and the business plan.
- Develop long-term partnerships with targeted accounts to increase sales and margins.
- Develop headquarters relationships with key distribution customers, including GFS and Sysco.
- Build relationships with stakeholders who influence purchasing decisions beyond the buyer and seller.
- Apply forecasting principles to support contract execution and inventory management, communicating with Supply Chain and Customer Service.
- Communicate market information and identify emerging business opportunities.
- Develop and manage long-term and monthly pricing strategies to achieve profit and volume targets.
- Work with Supply Chain, Production, and Customer Service to maintain superior customer service levels.
- Help prepare budgets, period reviews, and forecasting reports.
- Collaborate with Marketing, Sales, Operations, Quality Control, and Finance to grow the non-commercial channel.
- Perform other related duties as reasonably assigned and consistent with the scope of the role.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
