National Manager of Member Marketing & Communications

Taylor Morrison•FL - Remote, FL

3d•Hybrid

About The Position

The National Manager, Member Marketing & Communications leads the strategy and execution of member-facing marketing and communications across Esplanade communities. This role partners with Resort Operations and community leadership to drive engagement, ensure brand consistency, and support business growth.

Requirements

Bachelor's degree in Marketing, Communications, or related field
5-10 years of relevant experience, including leadership responsibility
Demonstrated business acumen and ability to analyze data to drive results
Ability to travel up to 50%

Nice To Haves

Experience in hospitality, lifestyle, or multi-site environments preferred
Strong leadership, communication, and project management skills

Responsibilities

Lead multi-channel communication strategies to effectively engage members across communities
Establish standards, tools, and best practices to ensure consistent, high-quality communications
Partner with community leadership to enhance member engagement and communication effectiveness
Monitor member feedback and communication performance to inform continuous improvement
Develop and execute national marketing campaigns and program launches
Ensure alignment of all marketing materials with brand standards
Partner with operations teams to drive member participation, engagement, and revenue
Identify opportunities to enhance the overall member communication and marketing experience
Lead and manage key marketing and communication initiatives, including digital platforms and publications
Ensure consistency and quality of content across community websites and communication channels
Collaborate cross-functionally to deliver integrated marketing and communication strategies
Support training and development of teams on brand standards and marketing expectations
Establish and share best practices to drive operational excellence and efficiency
Represent the brand and collaborate across teams to strengthen communication and marketing efforts