National Accounts Manager - Mass Channel-US

TRIP•Los Angeles, CA

1d•$130,000 - $150,000•Onsite

About The Position

TRIP is seeking an extraordinary National Accounts Manager - Mass Channel to build and manage the company's business across Mass retail accounts, with a primary focus on Target and/or Walmart. This role involves leading retailer relationships, developing customer growth strategies, managing promotional and assortment planning, and driving execution to support long-term growth and profitability. The ideal candidate will be passionate about TRIP's mission and comfortable in a fast-paced, entrepreneurial environment.

Requirements

2-4 years of experience managing Mass retail accounts, ie. Target and/or Walmart.
4-5 years of experience within the CPG industry, ideally within beverage or functional wellness categories.
Proven experience working directly with Mass retail buyers, brokers, and cross-functional retailer teams.
Strong understanding of retailer systems, promotional planning, forecasting, replenishment, and inventory management within Mass retail.
Experience managing high-volume, fast-growth accounts with a strong analytical and strategic mindset.
Passionate about TRIP and inspired by the mission of helping millions of people find calm.
Comfortable operating in a fast-paced, entrepreneurial environment with the ability to adapt quickly and drive results.
Highly organized self-starter with strong project management and follow-through skills.
Strong analytical, communication, presentation, and relationship-building abilities.
Proficiency in Google Workspace and Microsoft Office Suite; experience with retailer portals and syndicated data platforms preferred.
Experience with team collaboration tools such as Slack and video conferencing platforms.
Willingness to travel as needed for customer meetings, trade shows, and market visits.

Responsibilities

Develop and execute customer strategies for Target, Walmart, and other Mass retail accounts to drive sales growth, distribution, and profitability.
Create and manage annual business plans, promotional calendars, pricing strategies, and retailer programming to support velocity and revenue goals.
Prepare line reviews, assortment optimization, innovation presentations, and sell-in strategies to secure new SKUs, incremental placements, and expanded distribution.
Build, maintain, and nurture strong relationships with buyers, replenishment teams, merchandising teams, brokers, and distributor partners.
Partner cross-functionally with supply chain, operations, finance, and marketing teams to ensure flawless execution of launches, promotions, inventory management, and retailer initiatives.
Analyze syndicated data, sales performance, promotional ROI, inventory trends, and retailer scorecards to identify opportunities and mitigate risks.
Own forecasting responsibilities for assigned accounts, ensuring alignment with internal production planning and retailer demand expectations.
Manage retailer-specific systems, item setup processes, promotional submissions, and ongoing account maintenance.
Create strategies and priorities for third-party merchandising and retail execution partners to maximize in-store presence and sales performance.
Collaborate with trade marketing to develop account-specific activations, POS materials, shopper marketing programs, and omnichannel initiatives.
Prepare and present regular business updates, forecasts, and strategic recommendations to the VP of US Sales and leadership team.
Manage trade spend and budget approvals to ensure efficient and profitable investment.
Participate in regular sales meetings to share wins, discuss challenges, and align on company priorities and strategies.
Attend retailer meetings, industry events, and trade shows as needed.