National Account Manager

Red Bull•Miami, FL

11h

About The Position

The National Account Manager, Limited-Service Restaurants is a key member of Red Bull North America’s On-Premise National Account team. The role drives vertical and horizontal distribution, volume, High 5 execution, and scalable programs within assigned limited-service restaurant chains and franchises. The manager translates customer and Red Bull priorities into business plans, develops national sales and marketing programs, forecasts and manages trade programs, and collaborates across headquarters and field sales organizations. Bilingual proficiency in English and Spanish is required. The position develops relationships with corporate partners, field teams, owner/operators, account decision makers, and internal stakeholders. It creates customized presentations and account programs, collaborates on marketing initiatives, manages budgets and forecasting, analyzes sales and promotion results, and conducts regular business reviews with customer leadership and internal field sales. The role also uses customer and company data to identify opportunities and provide category insights. The position is open to U.S. citizens, permanent residents, or people authorized to work in the United States on a valid visa. The base salary range is $124,000–$186,000, plus cash incentives; actual offers may vary based on work experience. Benefits may vary by employment nature or work location.

Requirements

At least 5 years of chain management experience with a proven record of success.
At least 8 years of CPG sales experience, including a strong record of driving growth in limited-service restaurants.
Bilingual proficiency in English and Spanish.
Persuasive oral and written communication skills with customers and internal leadership.
Strong analytical skills and ability to assess and use business insights.
Collaborative, team-oriented approach.
Strong communication, presentation, and negotiation skills.
Proven success developing scalable programs that deliver sales results.
Creative, solution-oriented mindset and attention to detail.
Self-motivated, entrepreneurial approach and ability to work independently.
Planning and business management experience, including developing joint business plans and engaging customer stakeholders at senior levels.
Proficiency in Microsoft Excel and PowerPoint.
Must be authorized to work in the United States as a U.S. citizen, permanent resident, or valid visa holder.

Nice To Haves

Bachelor’s degree preferred.
Additional language skills are an advantage.

Responsibilities

Develop relationships across partner networks, including corporate teams, field teams, and owner/operators.
Work with Red Bull stakeholders to develop and execute account plans and build mutually beneficial relationships with key account decision makers.
Customize presentations using business insights to address customer needs and secure execution and programming.
Create account programming, such as limited-time offers and staff programs, that is relevant to each account and drives volume.
Work with the Director of LSR on business reviews and hold partners accountable for agreed execution and programs.
Participate in relevant trade shows and conferences.
Build organizational relationships and credibility to influence and drive initiatives at the regional level.
Work with the HQ LSR Lead, Director of LSR, On-Premise Marketing, and Brand Marketing to create custom account programs and maintain brand standards.
Adapt the global framework to U.S. priorities with the Director of LSR.
Communicate with stakeholders in business units and regions to drive execution and exchange account and program feedback.
Collaborate with Operations and Distribution and conduct regular reviews with Red Bull stakeholders involved in global partnerships.
Develop programs to motivate, engage, and reward restaurant staff.
Work with trade marketing and third-party agencies on relevant social and digital programming that supports brand and product relevance.
Create programs that deliver a premium product experience.
Establish and manage budgets; analyze return on investment and rate per case.
Plan and track monthly volume by account chain and analyze monthly distribution and non-buy reports to close gaps.
Help develop, track, and control budgets in alignment with annual business plan budgets, and manage expenses within the assigned budget.
Manage account volume forecasting and spending through accurate, regular Customer Program Management updates.
Conduct post-promotion analysis to evaluate program effectiveness.
Use available Red Bull North America and customer data, tools, and Category Management support to maintain thought leadership in the energy drink category for assigned accounts.
Analyze sales data to define priorities, identify opportunities, and focus team efforts.
Conduct regular business reviews with account leadership and internal field sales on business performance, competition, and opportunities.
Share examples of Red Bull marketing activities to demonstrate differentiation from competitors.
Provide energy category insights to drive changes in promotion, pricing, or display practices.
Build relationships with key accounts and engage stakeholders at multiple levels.