National Account Manager, Kroger

Liquid I.V. • El Segundo, CA

1d • $116,100 - $174,100 • Remote

About The Position

The National Account Manager - Kroger will be a key leader within the Liquid I.V. Sales team, reporting to the Sr. Director, Food & Drug. This role owns the development and execution of strategic, long-term sales plans for Kroger, with full accountability for delivering sustainable growth and profitability. Primary responsibilities include leading Joint Business Plans (JBPs), influencing and aligning cross-functional partners, owning senior-level engagement with Kroger stakeholders, and managing trade and marketing investments to maximize return. This role is also responsible for clearly communicating business performance, risks, and opportunities to internal Sales leadership and the broader Liquid I.V. leadership team. Kroger is a critical growth partner for Liquid I.V., and this role will serve as the internal expert and strategic voice of the customer. The National Account Manager will provide actionable, data-driven insights and recommendations to drive both base and incremental sales across distribution, assortment, pricing, promotion, and omni-channel execution. This role will leverage analytics to inform decision-making and guide annual customer planning as well as internal operating plans. The ideal candidate is a proven self-starter and strategic operator who can independently lead a complex, high-visibility business. They bring strong customer leadership, advanced analytical capability, and a results-driven mindset, with the ability to thrive in a fast-paced, high-growth environment while influencing across functions and levels.

Requirements

• Bachelor’s degree in business or related field (MBA preferred)
• 8–10+ years of experience in customer management within the CPG industry
• 4+ years of direct Kroger account ownership, including JBPs and buyer negotiations
• Proven experience leading large, complex businesses with meaningful revenue responsibility
• Deep understanding of pricing, promotion strategy, and cross-channel dynamics (store + eComm)
• Advanced ability to leverage data and insights to drive strategic decision-making
• Strong executive presence with exceptional storytelling and influence skills
• Demonstrated ability to operate independently while influencing cross-functionally
• Track record of consistently delivering results in high-expectation environments
• Familiarity with Kroger tools (84.51) and platforms strongly preferred
• Candidates must be authorized to work in the United States without sponsorship.

Nice To Haves

• MBA preferred

Responsibilities

• Own the overall Kroger strategy, including base business, innovation, assortment, pricing, promotion, omni-channel, and profitability
• Lead the development and execution of Joint Business Plans aligned to both Kroger and Liquid I.V. strategic priorities
• Serve as the senior point of contact with Kroger buyers, leadership, and cross-functional partners
• Proactively identify growth opportunities and risks, using deep analytical rigor and scenario planning
• Translate Kroger strategy and insights into clear internal direction for Marketing, Supply Chain, Finance, Revenue Growth Management, and eCommerce
• Lead innovation strategy inclusive of selling in new items, category reviews, and post-launch performance tracking
• Own total trade investment, ensuring ROI discipline and alignment with long-term value creation
• Leverage syndicated data, shopper insights, and Kroger platforms (84.51) to inform decisions and recommendations
• Set direction and expectations for brokers and agency partners; hold them accountable to performance and results
• Confidently represent Liquid I.V. in high-stakes negotiations and executive-level discussions
• Communicate performance, risks, and opportunities clearly to senior leadership on a regular cadence

Benefits

• 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
• A 401k plan with company match, short and long-term disability coverage.
• A generous PTO and sick policy that includes 13+ paid annual holidays.
• Wellness classes (fitness, mental health, nutrition, finance, etc.).
• An Employee Assistance Program, including membership for guided meditation for all employees.
• Monthly tech and wellness reimbursement.
• An infinite supply of Liquid I.V. for endless hydration!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior