National Account Manager Small Format (Convenience and Regional Grocery)

Brown‑Forman Corporation • Atlanta, GA

7d • Hybrid

About The Position

As the National Accounts Manager Small Format (Convenience and Regional Grocery), drive strategic partnerships with key accounts, align the premium portfolio (Spirits and Malt Portfolio) with customer goals, and lead innovative initiatives to fuel growth. Collaborate with cross-functional teams, shape national strategies, and position Brown-Forman as the supplier of choice.

Requirements

• Bachelor’s degree with 5-7 years of sales experience in the beverage or CPG industry, OR 13+ years of relevant experience in the beverage or CPG industry.
• Exceptional interpersonal, oral, and written communication skills.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Proven ability to create, manage, and analyze financial and business data, including budgets.
• A team player who prioritizes the success of Brown-Forman as a whole, actively collaborates across channels, and keeps stakeholders informed.
• Strong strategic and tactical skills with the ability to implement and adapt national programs at the field level.
• Demonstrated ability to develop and maintain effective relationships across teams and stakeholders.
• Positive attitude with a growth-oriented approach to business.
• Willingness and ability to travel up to 50% of the time, including some weekends.
• A valid driver’s license.

Nice To Haves

• Experience in the spirits or beverage alcohol industry.

Responsibilities

• Oversee account strategies nationally and regionally, ensuring effective communication, collaboration, and coordination across channel resources.
• Lead the Joint Business Planning process and manage Brown-Forman Portfolio Pricing plans with buying teams.
• Ensure Brown-Forman plans align with key customer goals, developing national customer plans and presentations to achieve objectives.
• Develop and execute key customer initiatives at both national and regional levels.
• Conduct Regional Buyer meetings to communicate strategies and explore growth opportunities.
• Partner with Field & Execution teams to ensure tools, plans, and measurements are in place to drive category and brand growth.
• Identify tailored marketing initiatives that align with Brown-Forman’s brand strategies and customer profitability goals.
• Work with Regional Off-Premise Managers to execute and ensure compliance with national and regional customer programs.
• Guide analysts in establishing metrics, conducting post-program analysis, and preparing materials for customer meetings.
• Conduct national customer performance reviews and manage account budgets, focusing resources on key opportunities.
• Analyze data with customer marketing managers and analysts to develop actionable strategies for presentations.
• Collaborate with distributor teams to develop annual operating plans, business routines, and execution expectations, including pricing, programming, and new-item launches.
• Deliver annual customer overviews for brand teams and monthly account updates to stakeholders, including Brown-Forman, distributors, and accounts.
• Ensure clear communication of pricing expectations to customers and brands, fostering alignment and transparency.

Benefits

• Equitable pay structures for individual and company performance
• Premium employee experience
• Range of premium benefits that reflect our company values and meet the needs of our diverse workforce

What This Job Offers

• Job Type: Full-time
• Career Level: Manager