National Account Manager, Natural & Specialty

Create Wellness, Inc.

20h•Remote

About The Position

Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first-of-its-kind creatine gummy and scaling rapidly into a high-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category. Reporting into the SVP of Retail Sales, you will partner closely with senior leadership, brokers, and cross-functional teams across marketing, operations, and planning. This is a high-impact, highly visible role with direct ownership of some of Create’s most important retail relationships.

Requirements

4+ years of experience in CPG sales or retail account management
Experience working with Natural or Specialty retailers (Sprouts, GNC, Vitamin Shoppe, Wegmans, Whole Foods, etc.)
Strong commercial instincts with the ability to manage a business end-to-end
Comfortable owning relationships and representing the brand directly with buyers
Analytical thinker who can turn data into action
Highly organized and detail-oriented with strong follow-through

Nice To Haves

Existing relationships with key buyers in Natural or Specialty
Experience in supplements, wellness, beauty, or food & bev CPG
Broker management experience
Familiarity with KeHE and UNFI
Experience in a high-growth or emerging brand environment

Responsibilities

Serve as the primary point of contact for Sprouts, GNC, Vitamin Shoppe, and Wegmans
Build strong, trusted relationships with buyers and key stakeholders
Expand into additional accounts and channels over time
Own the full P&L across your accounts
Drive revenue, distribution, and velocity through thoughtful planning and execution
Lead line reviews, resets, and promotional strategies that deliver results
Manage broker partners as an extension of your team
Set clear expectations, ensure accountability, and drive execution at shelf
Plan, allocate, and optimize trade spend
Evaluate ROI and continuously refine promotional strategies to improve performance
Own account-level forecasting and partner cross-functionally to ensure alignment with supply chain and inventory planning
Partner closely with Marketing, Operations, and Planning to bring retailer-specific programs to life
Use data to understand performance and identify opportunities
Translate insights into clear, compelling narratives that influence buyers and internal stakeholders