National Account Manager, ALT Channels
About The Position
As NAM, Alternative Channels / Away From Home, you will help build and execute the growth strategy for our Alternative Channels / Away From Home, business, with primary responsibility for Convenience and Drug, while supporting expansion into other emerging channels such as travel and foodservice. Reporting to the Sr. Director of Club & Alternative / Away from Home Channels, you will play a key role in evolving usage and activating our channel growth plans, managing key customer relationships, and identifying opportunities to expand distribution, drive sales, and build long-term channel capabilities. This role combines strategic thinking with hands-on execution. You will inherit and grow portions of an existing alternative channels business, including responsibilities transitioning into the Better for You Business Unit, while helping establish the playbook for future growth across Convenience, Drug, engorging channel within the Away from Home.
Requirements
- Bachelor’s degree required
- 5-8 years of progressive CPG sales experience with required Convenience, Drug, distributor-led businesses, away from home and other alternative retail channels.
- Experience owning customer relationships and delivering growth through direct customer management, broker networks, or distributor partnerships.
- Travel requirement up to 50%, while being remotely based. Ideally based out of the Chicago, IL area Mill Valley, CA
- Attend trade shows industry events and customer meetings to gain, maintain and grow relationships and opportunities.
- Demonstrated ability to contribute to channel strategy development while successfully executing growth objectives.
- Strong commercial acumen across forecasting, promotional planning, trade management, distribution expansion, and customer planning.
- Experience leveraging syndicated and customer data (Circana/IRI, Nielsen, SPINS, distributor reporting, retailer portals, etc.) to identify opportunities and build persuasive selling stories.
- Proven ability to influence cross-functional stakeholders and drive results in fast-paced, evolving environments.
- Strong analytical, communication, relationship-building, and problem-solving skills.
- Self-starter with the ability to balance strategic thinking and day-to-day execution.
- Passion for better-for-you food and familiarity with the consumer-packaged goods industry.
Responsibilities
- Lead execution of the Alternative / Away From Home Channels growth strategy, with primary ownership of Convenience and Drug and support for other emerging retail channels.
- Partner with the Sr. Director of Club & Alternative / Away From Home Channels to evolve and activate the long-term channel strategy, identifying new opportunities for growth, distribution expansion, and customer development.
- Manage key customer, broker, and distributor relationships across assigned channels and accounts.
- Assume ownership of existing Alternative Channel business transitioning into the BFY Business Unit and develop plans to accelerate growth and improve execution.
- Develop and execute customer business plans, including assortment recommendations, pricing and promotional strategies, distribution expansion, and new item launches.
- Build compelling, data-driven selling stories and business cases that influence customer decisions and support channel growth objectives.
- Own forecasting, account planning, trade management, and performance tracking across assigned customers and channels.
- Partner cross-functionally with Marketing, Finance, Operations, Innovation, and Category Management to support commercialization, customer execution, and channel expansion.
- Represent the voice of the customer internally while balancing channel needs, brand priorities, and long-term business objectives.
- Support management of broker and distributor relationships to ensure strong in-market execution and customer service.
- Monitor channel trends, shopper behavior, competitive activity, and emerging retail formats to identify opportunities that strengthen our long-term Alternative Channels strategy.
- Performs other projects as assigned
Benefits
- Competitive Compensation: This role offers a salary range of $125,000 to $150,000
- Annual Bonus Opportunity: Eligible for an annual bonus as part of our commitment to recognizing team contributions and company success.
- Holistic Benefits: A variety of health, financial, and wellness programs to help you feel your best and plan for the future.
- Time to Recharge: We believe your best work comes when you have space to rest, refocus, and show up fully—our time off approach is built with that in mind.
- Everyday Well-Being: From lifestyle perks to innovation shipments, we find meaningful ways to support you in living simply and feeling well.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
