NA Marketing Innovation Associate Brand Manager, Kids Adventure - Popsicle

The Magnum Ice Cream Company•Englewood Cliffs, NJ

2d•$88,600 - $133,000•Onsite

About The Position

We are looking for an intelligent, innovative and creative Marketer with a passion for brands. The ideal candidate will drive the business forward with out of the box ideas, strong leadership of the cross-functional team and by challenging the status quo to get things done more efficiently. This position will require an in-depth understanding of brand development, which includes market trends, consumer focus, and category dynamics. The role will require both strategic thinking and understanding of logistical execution to continue to nurture Popsicle brand love and role in consumer’s lives.

Requirements

You're a born leader: This position requires strong leadership skills as you will interact with cross-functional business partners, brand partners in multiple categories as well as agencies. Having a vision and strategic intent will be critical to deliver impactful communications and creative.
You have a Drive for Results: You can be counted on to exceed goals successfully & steadfastly push yourself & others for results
You're a master problem solver: You can use rigorous logic and methods to solve difficult problems with effective solutions. You can see hidden problems & anticipate what could become a project roadblock. You look beyond the obvious and don’t stop at the first, simple answer, leveraging all fruitful sources for a solution.
You have fantastic interpersonal savvy: you relate well to all kinds of people up down sideways, inside & outside the organization. You know how to build the appropriate rapport with cross functional teams & build effective, constructive relationships. You use diplomacy & tact and can diffuse even high-tension situations comfortably
You are a creative & strategic thinker: you see ahead clearly & can anticipate future consequences and trends accurately. You have broad knowledge and perspective, & can contribute new & unique ideas, easily making connections among previously unrelated notions. You are very future oriented, & can articulately paint credible pictures and visions of possibilities and likelihoods. You seamlessly create competitive and breakthrough strategies and plans.
You know how to deal with ambiguity: you effectively cope with change, can shift gears comfortably, & can decide and act without having the total picture. You aren’t upset when things are in the air & can manage unfinished projects while moving to the next one. You comfortably handle risk & uncertainty
Bachelor degree required
3-5 years’ experience in Brand Marketing, preferably CPG
Strong analytical skills
Understanding of digital and e-commerce
Clear demonstration of successful, consistent delivery to the business
Clear demonstration of project management & leadership skills
Experience working with agencies and media partners
Experience working with different customer channels
Ability to operate in a fast-paced, dynamic environment, and to provide innovative approaches in a team-based structure
Ability to deliver both verbal and written communication in a simple, compelling manner.
Ability to think strategically, both from a brand and portfolio view

Nice To Haves

MBA a plus

Responsibilities

Developing and Managing Innovation Pipeline with a cross functional team to ensure packaging, product and customer demands are launched on time and in full.
Lead consumer research by partnering with Insights team to conduct research on new innovation, communication assets and product concepts
Partner closely with Operations marketing team to ensure flawless execution in market
Lead culture-driven communication writing and development for creative agency brief and lead the development of final assets
Lead Popsicle co-brand strategy work and manage relationships with co-brand partners
Including forecast accuracy and contract negotiations
Budget and invoices
Run and conduct market analysis to understand market trends and opportunities