Multi Unit Assistant Studio Manager - VP/Lovers

ORANGE THEORY FITNESS•Dallas, TX
•Onsite

About The Position

The Multi-Unit Assistant Studio Manager (MU-ASM), also referred to as Assistant Studio Manager (ASM), supports the Studio Manager in leading front-of-house sales, service, and operational functions at an Orangetheory Fitness studio. This leadership role focuses on membership sales, operational execution, sales-team development, and delivering an exceptional member experience while following Orangetheory Fitness and Maverick systems, policies, and procedures. It is designed as a development pathway to Studio Manager, with hands-on exposure to leadership, performance management, sales strategy, and studio operations. The position is full-time and non-exempt, requires at least 30 hours per week, and involves a flexible schedule that includes evenings and weekends. Local travel within the DFW Metroplex may be required. The role also includes participating in one to two Orangetheory Fitness workouts per week.

Requirements

  • High school diploma required.
  • Minimum of 2–3 years of sales and customer service experience required; quota-based sales experience is preferred.
  • Excellent verbal and written communication skills.
  • Strong customer service and relationship-building skills.
  • Proven sales ability and experience meeting or exceeding goals.
  • Demonstrated leadership potential with sound judgment and decision-making skills.
  • Ability to multitask and stay organized in a fast-paced environment.
  • Strong problem-solving and critical-thinking skills.
  • Functional computer proficiency, including Microsoft Office and web-based systems.
  • Ability to work effectively in a team-oriented environment.
  • Passion for health, fitness, and helping others achieve results.
  • Ability to maintain a minimum of 30 hours per week and work a flexible schedule that includes evenings and weekends.
  • Ability to travel locally within the DFW Metroplex as required.

Nice To Haves

  • Associate or bachelor’s degree in business or a related field.
  • Prior leadership or supervisory experience.
  • Experience in fitness, hospitality, or service-based industries.
  • Quota-based sales experience.

Responsibilities

  • Assist in achieving daily, weekly, and monthly membership and revenue goals.
  • Execute the sales process, including studio previews, onboarding, follow-up, renewals, and retention efforts.
  • Conduct telephone inquiries, lead follow-up calls, customer-care outreach, and retention efforts.
  • Support approved lead generation, referral initiatives, promotions, and marketing efforts.
  • Review and support daily, weekly, and monthly KPI reporting; help identify trends, gaps, and opportunities to improve sales and member retention.
  • Assist the Studio Manager with leadership, coaching, and oversight of the sales and operations team.
  • Support onboarding, training, and development of Member Ambassadors using approved training materials and standards.
  • Model professional conduct, dress, communication, and company values, and foster a positive, accountable, performance-driven team environment.
  • Provide real-time feedback and coaching, and support scheduling, accountability, and performance-management discussions as needed.
  • Ensure consistent execution of front-desk systems and procedures, including check-in, guest registration, telephone inquiries, cash handling, delinquent-account procedures, document scanning, and change requests.
  • Maintain accurate records in Orangetheory Fitness systems; assist with audits and identify operational improvements.
  • Maintain a clean, organized, and professional studio environment, including the lobby, front desk, office, and high-use areas.
  • Promptly and professionally troubleshoot operational and member-related issues.
  • Deliver a welcoming and consistent experience; greet and engage members, and address questions, concerns, and requests with urgency, professionalism, and empathy.
  • Support client onboarding through intake forms and membership agreements.
  • Collaborate with the Fitness Team to support alignment and operational excellence.
  • Celebrate member milestones and achievements using approved communication and social media channels.
  • Develop broader studio leadership skills, including sales strategy execution, team development and accountability, scheduling and coverage planning, and performance analysis and action planning.
  • Participate in required Orangetheory Fitness training and ongoing development, and demonstrate readiness to assume additional responsibilities as business needs evolve.
  • Participate in one to two Orangetheory Fitness workouts per week.
  • Maintain a minimum of 30 hours per week, work a flexible schedule including evenings and weekends, and travel locally within the DFW Metroplex as required.
  • Perform other duties as assigned by the supervisor.
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