Mountain Sport Social Media Lead

Patagonia•Ventura, IA

7d•$100,000 - $105,000•Hybrid

About The Position

The Mountain Sport Social Media Lead helps bring Patagonia's mountain sport stories to life across social channels. This role leads content planning, publishing, community engagement, and social storytelling for categories including climbing, snow, trail running, and mountain biking. This role develops platform-native social approaches that deepen audience engagement, support category and brand storytelling, and strengthen Patagonia’s presence within mountain sport communities. The role partners closely with Category Marketing, Creative, Editorial, Film, PR/Comms, athlete ambassadors, Retail, CX, and Brand Social to translate business and storytelling priorities into culturally relevant social content and conversations. This person should bring strong social instincts, editorial judgment, strategic thinking, and a deep understanding of mountain sport culture and digital communities. They should be equally comfortable thinking strategically, collaborating cross-functionally, analyzing performance, and executing day-to-day publishing and engagement work.

Requirements

2–5+ years of experience in social media, content marketing, digital storytelling, or community management ideally within outdoor, sport, editorial, or lifestyle spaces
Experience managing or contributing to brand social media accounts
Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms
Experience creating content calendars, publishing content, and engaging online communities
Familiarity with social analytics and management tools such as Sprout Social or similar platforms
Strong organizational skills and attention to detail
Demonstrated ability to manage projects from inception through execution
Experience collaborating with cross-functional teams
Familiarity with ambassador, creator, or community-driven storytelling
Meaningful connection to mountain sport communities through prior work and/or personal pursuits

Nice To Haves

Actively participate in one or more mountain sports and bring an authentic understanding of the culture, communities, and storytelling traditions within spaces like climbing, skiing, snowboarding, trail running, and/or mountain biking.
Strong instincts for social storytelling, audience behavior, and platform trends. You understand what resonates on social platforms and how to adapt brand storytelling in ways that feel authentic and culturally relevant.
Balance creative thinking with analytical problem solving. You use performance insights, audience behavior, and platform knowledge to shape smarter content and engagement strategies.
Highly self-directed, adaptable, and comfortable operating in fast-moving environments while also working collaboratively across multiple teams and stakeholders.
Strong taste, storytelling judgment, and attention to detail. You care deeply about quality, voice, pacing, and the nuances of building engaging digital experiences.

Responsibilities

Plan, create, publish, and manage content across platforms including Instagram, TikTok, YouTube, and emerging channels
Support storytelling around campaigns, product launches, athlete ambassadors, films, events, and environmental initiatives
Help identify opportunities to create relevant, timely, and engaging content that resonates with mountain sport audiences
Capture, commission, curate, or create real-time and in-field social content from productions, athlete ambassadors, and community events as needed
Manage day-to-day publishing and community engagement across mountain sport channels
Engage with followers, athletes, creators, ambassadors, and community partners
Monitor conversations, trends, and cultural moments across mountain sport communities
Help maintain an authentic, inclusive, and active presence across social platforms
Track content performance and identify opportunities to improve engagement and growth
Share insights and recommendations with internal partners
Collaborate with teams across Marketing, Creative, Editorial, PR/Comms, Retail, and Customer Experience to support integrated storytelling and campaigns