About The Position

The people here at Apple don’t just create products—they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Apple’s Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn enriches the lives of hundreds of millions of people around the world. Our sales team is, in many ways, the face of Apple to our largest customers. We collaborate with our partners to define opportunities and develop growth plans resulting in delivering a great customer experience and expanded adoption of the Apple ecosystem. The Monobrand Business Development Executive (AE) will drive the growth and performance of our monobrand retail partners across Africa, Islands and Middle East. The role focuses on building strong relationships with distributors and retailers, executing joint business and expansion plans, and enhancing both in-store and digital capabilities.

Requirements

  • Significant commercial experience in working with retailers or other channel partners
  • Experience operating and influencing within a multinational organisation
  • Excellent analytical skills, coupled with high attention to detail – bringing the ability to translate complex data into insightful business intelligence, learnings from performance measurement and best practices
  • Great communication skills – at multiple organisational levels, inside and outside the company
  • Demonstrates high degree of ownership and accountability
  • Strong presentation and story-telling skills
  • An innovative and strategic thinker – ability to challenge the status quo and think ‘out of the box’
  • Strong ability to influence both directly and indirectly
  • Flexibility and ability to deal with ambiguity
  • Ability to handle multiple tasks with competing priorities
  • Bachelor’s degree or equivalent experience.

Responsibilities

  • Drive growth and expansion of monobrand partners by developing strong, strategic relationships with key distributor and retail stakeholders.
  • Build and execute joint business plans aligned with partner strategies to increase Apple’s market share across Africa, Islands and Middle East (AIM Region)
  • Elevate retail performance by strengthening digital capabilities, in-store execution, and staff competencies to deliver a premium customer experience.
  • Collaborate cross-functionally with distributors, retail partners, operations teams and sales finance on expansion and upgrade plans for monobrand stores across physical and digital channels.
  • Define and implement effective marketing, in-store activities, and traffic-driving initiatives to maximize sell-through.
  • Ensure competitive affordability programs (financing, trade-in, forward trade-in) are effectively deployed to support conversion.
  • Monitor and optimize performance across POS, including inventory management, assortment planning, and store coverage/quality improvements.
  • Maintain deep market and store-level insights through regular field engagement, translating observations into actionable strategies.
  • Represent the Apple brand with excellence, ensuring consistency with global standards across all partner touchpoints.
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