Business Development Manager, East

Watts Water•North Andover, MA

16h•Remote

About The Position

Watts is seeking a Business Development Manager (BDM) to drive demand and secure specifications for Bradley products by engaging key decision-makers, including architects, interior designers, engineers, and building owners. This role leads strategic business development initiatives within a defined geographic region, aligning with corporate goals to grow brand awareness, increase specification volume, and support profitable sales growth. The BDM will be responsible for developing and executing business development strategies, identifying high-value projects, delivering continuing education presentations, and collaborating with manufacturer reps and regional sales managers. This position reports to the RVP of Sales, East, and is a remote role supporting the Bradley location in Menomonee Falls, WI.

Requirements

7+ years of experience in sales or business development within the building products or related industry.
Understanding of the construction and bid/specification process.
Willingness to travel 60%+.
Experience in Division 22 (Plumbing), Division 10 (Specialties), or commercial washroom products preferred.
Familiarity with vertical markets such as Education, Aviation, Healthcare, and Stadiums is a plus.
Experience in Salesforce.com and construction intelligence platforms highly preferred.
Proven success in securing specifications and building relationships with design professionals preferred.
Bachelor’s degree in Business, Marketing, Architecture, Engineering, or related field preferred.
Ability to bring in current building stakeholder relationships to Bradley is highly preferred.
Commitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.
Punctuality and dependability.
Ability to be flexible and adapt to changing work priorities and stressful conditions.
Adherence to all personnel policies, procedures, and standards of process as implemented by Watts.
Maintain productive and collaborative relationships with other Watts employees.
Adherence to Watts’ seven cultural beliefs: Growth Mindset, Customer-Focused Innovation, Constant Communication, Clear Goals, Collaborate Globally, Be Inclusive, and Take Action.

Nice To Haves

Experience in Division 22 (Plumbing), Division 10 (Specialties), or commercial washroom products.
Familiarity with vertical markets such as Education, Aviation, Healthcare, and Stadiums.
Experience in Salesforce.com and construction intelligence platforms.
Proven success in securing specifications and building relationships with design professionals.
Bachelor’s degree in Business, Marketing, Architecture, Engineering, or related field.
Ability to bring in current building stakeholder relationships to Bradley.

Responsibilities

Develop and execute business development strategies to drive future sales that align with corporate objectives and reduce channel conflict.
Identify and prioritize high-value projects and accounts using tools like Dodge Analytics and internal pipeline reporting.
Deliver continuing education presentations (CEUs) to specifiers to build thought leadership and product preference.
Partner with manufacturer reps and regional sales managers to drive specification wins and ensure follow-through to quoting and sales conversion opportunities.
Support reps in quoting Bradley specifications and navigating the bid/spec process.
Collaborate with local Architectural Design (AD) reps to maximize regional impact.
Provide insights to Product Management and Executive Management on market trends, competitive activity, and unmet customer needs.
Support new product development and launches through collaboration with Marketing and Product Management teams.
Build and maintain strong relationships with building owners, architects, engineers, contractors, manufacturer reps, and other key stakeholders.
Leverage marketing tools and presentations to effectively communicate Bradley’s value proposition.
Achieve defined KPIs and regularly report progress toward goals.
Manage allocated budget responsibly and efficiently.
Utilize CRM systems (e.g., Salesforce.com) and construction intelligence platforms (e.g., Dodge Analytics or Construct Connect) to manage opportunities and pipeline.