Mobile & E-Commerce Content Specialist

San Manuel • Highland, CA

1d • Hybrid

About The Position

Under the direction of the Supervisor, Mobile Marketing & E-Commerce, the Mobile & E-Commerce Content Specialist is responsible for creating, maintaining, optimizing, and personalizing digital content across all marketing channels associated with our mobile application and e-commerce initiatives. This position also executes, manages, and optimizes campaigns and channel content, to strategically increase channel adoption and engagement.

Requirements

• Bachelor’s degree in Marketing or Communications is required.
• Minimum of two (2) years' experience in communication and marketing channels including direct mail, e-mail, mobile, digital advertising, sales, relationship marketing, or social media is required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
• Advanced technical proficiency and knowledge in Microsoft Office Suite, particularly Excel, Word, and Outlook.
• Strong verbal, written, presentation, and stakeholder communication skills.
• Demonstrated ability to manage multiple projects, prioritize competing deadlines, and deliver measurable results.
• Strong analytical, strategic thinking, and problem-solving capabilities.
• Ability to work independently while effectively collaborating with cross-functional teams.
• Comfortable operating in a dynamic environment with changing priorities and business needs.
• Experience leveraging data, reporting tools, and customer insights to drive marketing performance and decision-making.

Nice To Haves

• At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.

Responsibilities

• Collaborates with multiple managers and cross-functional stakeholders to develop, monitor, optimize, and launch mobile and e-commerce channel content. Content includes but is not limited to Apps, SMS, Website Landing Pages, and Social Gaming channels.
• Utilizes internal UXM (User Experience Manager) and Workfront software to create, monitor, track, and test mobile application entertainment and promotion events campaigns. Digests and analyzes promotional rules and announcements.
• Leverages SAS (Statistical Analysis System) and Microsoft Excel software to export, segment, and upload targeted lists for personalized invite only promotions and offers. Ensures all data is accurate on lists.
• Leverages Microsoft SharePoint to maintain and track Mobile & E-commerce Content calendar and trackers to ensure deadlines are met.
• Analyzes post-campaign results and provides post-test insights and recommendations to key stakeholders. Utilizes Microsoft Power BI to create dynamic visual dashboards.
• Leverages Google Analytics and internal reporting software to examine engagement metrics and segment performance to optimize performance; develops and maintains corresponding reporting. Determines important KPI metrics for measuring success.
• Monitors products, competitors, and industry standards, to develop testing benchmarks which ensures digital products and strategies are best-in-class.
• Facilitates and supports mobile & e-commerce team with promotion and event details, and official rules for messaging accuracy across all channels.
• Performs other duties as assigned to support the efficient operation of the department.

Benefits

• As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level