Mobile & E-Commerce Content Specialist

San Manuel Band of Mission Indians•Highland, CA

1d•Hybrid

About The Position

Under the direction of the Supervisor, Mobile Marketing & E-Commerce, the Mobile & E-Commerce Content Specialist is responsible for creating, maintaining, optimizing, and personalizing digital content across all marketing channels associated with our mobile application and e-commerce initiatives. This position also executes, manages, and optimizes campaigns and channel content, to strategically increase channel adoption and engagement.

Requirements

Bachelor’s degree in Marketing or Communications is required.
Minimum of two (2) years' experience in communication and marketing channels including direct mail, e-mail, mobile, digital advertising, sales, relationship marketing, or social media is required.
Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
Advanced technical proficiency and knowledge in Microsoft Office Suite, particularly Excel, Word, and Outlook.
Strong verbal, written, presentation, and stakeholder communication skills.
Demonstrated ability to manage multiple projects, prioritize competing deadlines, and deliver measurable results.
Strong analytical, strategic thinking, and problem-solving capabilities.
Ability to work independently while effectively collaborating with cross-functional teams.
Comfortable operating in a dynamic environment with changing priorities and business needs.
Experience leveraging data, reporting tools, and customer insights to drive marketing performance and decision-making.

Nice To Haves

Data-driven marketer with a collaborative, adaptable, and results-oriented approach in fast-paced environments.

Responsibilities

Collaborates with multiple managers and cross-functional stakeholders to develop, monitor, optimize, and launch mobile and e-commerce channel content. Content includes but is not limited to Apps, SMS, Website Landing Pages, and Social Gaming channels.
Utilizes internal UXM (User Experience Manager) and Workfront software to create, monitor, track, and test mobile application entertainment and promotion events campaigns. Digests and analyzes promotional rules and announcements.
Leverages SAS (Statistical Analysis System) and Microsoft Excel software to export, segment, and upload targeted lists for personalized invite only promotions and offers. Ensures all data is accurate on lists.
Leverages Microsoft SharePoint to maintain and track Mobile & E-commerce Content calendar and trackers to ensure deadlines are met.
Analyzes post-campaign results and provides post-test insights and recommendations to key stakeholders. Utilizes Microsoft Power BI to create dynamic visual dashboards.
Leverages Google Analytics and internal reporting software to examine engagement metrics and segment performance to optimize performance; develops and maintains corresponding reporting. Determines important KPI metrics for measuring success.
Monitors products, competitors, and industry standards, to develop testing benchmarks which ensures digital products and strategies are best-in-class.
Facilitates and supports mobile & e-commerce team with promotion and event details, and official rules for messaging accuracy across all channels.
Performs other duties as assigned to support the efficient operation of the department.